Prime Minister Voreqe Bainimarama launched the awareness campaign on the electronic voter registration at the Fiji Broadcasting Corporation (FBC) this afternoon. Attorney General and Minister for Electoral Reform, Aiyaz Sayed-Khaiyum said that the advertisements (in English, and the Hindi and I-taukei vernaculars) is a manifestation of Prime Minister Bainimarama’s program in the lead up to elections in 2014. “The electronic voter registration is an essential component to ensuring that the elections that we hold in 2014 as opposed to those that been held previously are held in a very transparent manner, devoid of fraud, and that all Fijians including the international community believe and know that the processes that led up to the election of a Government was credible and done in a transparent manner,” Mr Sayed-Khaiyum said. “The three advertisements that have been put together for this campaign awareness will run from today until the end of the registration process which should be complete by the 3rd week of August.” The Attorney General also added that there will be other advertisements that will give specific times and dates as to when registration will take place. “The advertisements that will speak for themselves are also essentially premised on the foundation principles that the Prime Minister has set out for the constitution,” Mr Sayed-Khaiyum said. “It reflects our youth, it is based on the principle and value of a common and equal citizenry, the removal of ethnic voting, and the creation of good and transparent governance.” Prime Minister Bainimarama is expected to officially launch electronic voter registration by the end of the month before its commencement on July 3rd.