AAG makes history with US$300K Adidas sponsorship deal Mar 23, 2025 Sports Kaieteur Sports- The Athletics Association of Guyana (AAG) etched its name into the history books by landing a major USD$300K sponsorship deal following yesterday’s official inking of the deal at the National Track & Field Centre (NTFC), West Coast Demerara. Present at the historic event was Minister of Culture, Youth & Sport Charles Charles Ramson Jr., Guyana Olympics Association (GOA) president Godfrey Munroe, National Sports Commission (NSC) Director of Sports Steve Ninvalle, new AAG president Sheryl Hermonstine, NSC Chairman Kashif Muhammed among others. The ceremony witnessed the unveiling of the iconic global sportswear giant, throwing its support behind the local AAG and by extension, Guyana overall as it relates to branding/marketing, international recognition among other avenues. As part of the contract, Adidas will be outfitting the athletes with the iconic three-stripe branded apparel while providing a strong form of financial sustainability for Guyana’s athletes. Ninvalle described the day as ‘Historic’, for both Guyana and Adidas with the first year of sponsorship and next 3 years, including gear. New AAG president Hermonstine welcomed the Ground-breaking news as the new executive body recently hit the ground running with a number of initiatives which further add to the landmark Adidas deal. During his feature address, Minister Ramson urged the athletes to utilize this huge opportunity as a launch pad for the World and Olympic championships. He reaffirmed the new AAG of the government’s full support going forward, calling out the previous executive body for handling business haphazardly. The Minister added that the athletes will never be placed in a position of embarrassment on the international stage again, further highlighting a number of travesties which occurred under the last executive’s watch. Overall, the Minister said he was nevertheless pleased to be a part of such a landmark event, adding that he was honored to have been able to to work with the respective bodies involved, as Guyana prepares to show the rest of the globe that they have the best athletes in the world. Guyana currently has 21 Gold Medals and sits in 10th place at Carifta Games and Minister Ramson urged the Guyanese contingent of athletes to dominate at the upcoming 52nd Carifta Games set for this April in Trinidad and Tobago, as the fraternity looks to continue their development both locally and internationally.