Buoyed by India's qualification for the ICC Champions Trophy final, broadcaster JioStar is seeking up to ₹35 lakh per 10-second spot for the remaining unsold inventory on linear TV for the match scheduled for March 9, according to media buyers.The ICC Champions Trophy has attracted 204 million viewers aged two years and above (MF 2+) for 10 matches, according to the Broadcast Audience Research Council (BARC) data. Two matches were abandoned without a ball being bowled, while another was called off after rain interrupted play. The India vs Pakistan match clocked 154 million viewers for the MF 2+ age group. The game had set a new digital viewership record, amassing 602 million views on JioHotstar, the streaming platform formed by the merger of Disney+ Hotstar and JioCinema.For the Male 15+ ABC TG category, the tournament attracted 82 million viewers for the 10 games and 64 million for the India vs Pakistan match.India will take on New Zealand in what will be its third consecutive ICC trophy final in limited overs cricket after the ICC Cricket World Cup 2023 and the ICC T20 World Cup 2024, which it won to end its 11-year drought of ICC trophies. Before the tournament began, the broadcaster had set a TV spot rate of ₹28 lakh per 10-second slot for India matches.Additionally, JioStar is now aiming for ₹20 lakh per 10-second spot for the connected TV (CTV) inventory, marking an increase from the previous ₹15 lakh where the TV sets access and play content via the internet.JioStar declined to comment.A dozen new brands are expected to join the roster for the final match, in addition to the existing advertisers, said people in the know.