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28 May, 2025
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Add a Little ‘Touch of Grey’ to Your Cart with Vineyard Vine’s New Grateful Dead Collab
@Source: rollingstone.com
Sometimes, our favorite band merch doesn’t come from a dusty concert tee bin; it shows up in places you’d never expect. Like, say, your dad’s favorite coastal-chic clothing brand. Vineyard Vines just dropped an unexpected collab with the Grateful Dead, and it’s as if tie-dye crashed a country club in the best possible way. Known for their crisp polos and East Coast aesthetic, Vineyard Vines injected a little rock ‘n’ roll soul into their signature styles — breathable tees, polished golf shirts, and laid-back baseball caps — for an iconic capsule collection with the American rock band. And right now, you can score the whole line for 25% off with the code VVFAM. “We grew up listening to the Dead and went to a bunch of shows, so as lifelong fans — and as guitarists who love playing their music — it made perfect sense to partner with the Grateful Dead,” said Shep Murray, Co-Founder of Vineyard Vines, in a press release. “This collaboration gives us a chance to share our ‘Every Day Should Feel This Good’ products with the Dead community, a group whose spirit has always inspired us.” This drop is the perfect middle ground for anyone who wants to show off their “Dead Head” devotion without looking like they time-traveled from Woodstock. Prices start at $38 for the hats and go up to $128 for a quarter-zip sweatshirt. Styles are available in both men’s and women’s sizes. So whether you’re heading to the Green, a late-night summer concert, or just chilling on a porch with a cold one, this gear has you covered with a little “Touch of Grey.” “This collaboration reflects the incredible reach and diversity of the Dead Head community, and we’re grateful to pair our Whale with the power of the Dancing Bears and Steal Your Face,” said Ian Murray, Co-Founder of Vineyard Vines, in a release. “The Grateful Dead is an iconic American band and brand and we are proud to see both our logos and fans together. We’ve covered their songs in bands for decades, and their music has truly been the soundtrack to much of our journey.” Shop the Vineyard Vines x Grateful Dead collection before it’s gone (there are limited sizes available as of right now). And if you’re still hungry for more Grateful Dead merch, we’ve rounded up our favorite tees, blankets, and collector’s items here.
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