Skip to main content Tech Radar Pro Tech Radar Gaming Tech Radar Pro TechRadar the business technology experts Search TechRadar View Profile België (Nederlands) Deutschland North America US (English) Australasia New Zealand Expert Insights Website builders Web hosting Best web hosting Best website builder Best office chairs Expert Insights Adobe launches 10 new AI agents to automate key marketing workflows Craig Hale 19 March 2025 Agentic AI promises huge automation boosts When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Adobe) Adobe launches 10 new CX and marketing agents at Summit 2025 One of them will optimize your website for you completely hands-free AI agents are also enhancing customer interactions Adobe has introduced 10 new purpose-built AI agents it says can enhance customer experiences and marketing workflows across its Adobe Experience Cloud and has already promised to add more soon. Unveiling the new offerings at its Adobe Summit 2025 event, the company boasted of the one trillion experiences per year its Adobe Experience Platform activates, which gives its latest AI tools a “deep, semantic understanding of enterprise data, content and customer journeys.” Adobe’s approach revolves around simplicity, and while many enterprises might want to personalize their agents, the pre-configured tools have data governance and regulatory compliance built-in off-the-shelf, which all helps companies get up to speed more quickly. You may like Salesforce gives AI agents the power to be proactive and autonomous like never before Adobe Summit 2025 - all the day two updates and news as it happens Adobe agents - and an Agent Orchestrator To manage agentic AI, Adobe has launched a new Adobe Experience Platform Agent Orchestrator interface, which works with Adobe’s own agents and third-party ecosystems. From launch, the 10 new agents include: account qualification, audience, content production, data insights, data engineering, experimentation, journey, product advisor, site optimization and workflow optimization agents. Adobe’s content production agent is perhaps a standout, allowing marketers and creatives to automate parts of their workflows by generating and assembling content based on a brief. The system adheres to pre-defined brand guidelines to produce accurate results the first time around. The site optimization agent is also noteworthy for its always-on support for performant brand websites – it can automatically detect, recommend and then fix issues to bosot customer engagement. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. “Adobe is uniquely positioned to help brands meet this moment, with deep expertise in unifying AI, data and content production workflows to execute the right digital experiences with precision, while uncovering unseen problems,” said Digital Experience Business SVP Amit Ahuja. At the same time, Adobe launched its Brand Concierge, a new AI application that enables conversational experiences tailored to individual brand interactions by using a company’s unique brand attributes and customer data. Citing a 1,200% increase in traffic to US retail sites from GenAI sources between July 2024 and February 2025, Adobe Brand Concierge can create a more tailored experience in B2C settings, for example booking follow-up meetings on behalf of customers, but it also has B2B applications such as connecting sales and marketing teams. You might also like Craft your best work with the help of the best AI writers Check out the best customer experience tools Developers are pretty optimistic about AI agents Social Links Navigation With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value! You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Salesforce gives AI agents the power to be proactive and autonomous like never before Adobe Summit 2025 - all the day two updates and news as it happens Zoom launches AI Companion 2.0 with a major agent focus What is Adobe Sensei? 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