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British businesses are getting used to AI at work - but there are still plenty of hurdles to overcome
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Craig Hale
8 July 2025
Many businesses just aren't getting tangible AI results, report finds
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(Image credit: Shutterstock / NicoElNino)
HR and finance aren't seeing great results from AI, report finds
Only 11% are seeing tangible gains from most of their AI initiatives
A unified data strategy with improved integration and analytics is needed
New research has claimed AI investment in UK businesses still isn't translating into consistent or measurable returns, suggesting many firms are yet to evolve from their experimentation to implementation phases as they struggle to work out effective use cases.
This comes as many sectors still struggle to see any real results from AI tools, with 37% of HR and 30% of finance businesses surveyed by Qlik stating they see the least tangible benefits.
This is compared with the four in five (81%) IT and cybersecurity departments which have seen improvements.
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Qlik also found most companies are still stuck in pilot phases, lacking the tools and skills to scale AI impact.
Only one in 10 (11%) companies report that most (75%+) of their AI initiatives have delivered tangible gains, with around one-quarter (23%) acknowledging that the majority of their AI use case are still in the experimental phase.
Nearly half (44%) also admitted that there's a disconnect between perceived and actual productivity gains from AI, with a similar number (51%) evaluating AI using KPIs tied directly to business performance, instead of evolving their metrics to the shifting tech landscape.
"This gap between hype and reality is a wake-up call. Businesses need to focus on measurement, alignment, and building the data infrastructure that enables AI to deliver at scale," Qlik Chief Strategy Officer er James Fisher explained.
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A lack of internal skills is affecting nearly one in two (49%) businesses, with technical issues like incompatible tools and platforms (36%) and a lack of real-time data integration (37%) also proving troubling. Evidently, architecture and data foundation are still holding many firms back, while budget is becoming less of an issue.
Looking ahead, 89% agree a unified data strategy is essential for assessing ROI. Many also agreed that improved data integration and analytics (57%), greater visibility into how AI models make decisions (55%), strong collaboration across departments (49%) and outcome-focused KPIs (46%) are impotent to deliver real AI impact.
"That means scalable tools, integrated strategies and collaboration across every function," Fisher concluded.
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With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!
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British businesses are getting used to AI at work - but there are still plenty of hurdles to overcome
Is AI the new cloud? Survey reveals companies scrambling to adopt AI - but few really know what impact it will have
Making AI useful at every level of the business
Global bean counters are struggling to find value for money in anything AI and that is a big, big problem
Bridging the AI adoption gap: turning experiments into enterprise value
Over half of UK businesses who replaced workers with AI regret their decision
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