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Amazon Orders Aussie Rules Docuseries From ‘Drive to Survive’ Producer
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July 23, 2025 3:59am
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Marcus Bontempelli of the Bulldogs reaches for the ball during the round 17 AFL match between North Melbourne Kangaroos and Western Bulldogs at Marvel Stadium on July 03, 2025.
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Aussie rules football is set to get the Drive to Survive treatment.
Amazon Prime Video has ordered a docuseries that will go behind the scenes of the Australian Football League (AFL) from the U.K. sports documentary specialists at Box to Box, the production company behind Netflix’s cycling docuseries Tour de France: Unchained, golf docuseries Full Swing, tennis docuseries Break Point and the worldwide phenomenon that is Formula 1: Drive to Survive.
The untitled docuseries will cover the goings-on during the 2025 Toyota AFL Premiership season, and filming will begin this week, and will launch on Prime Video worldwide sometime in 2026. The series will follow the winning Box to Box formula of going behind the scenes, offering viewers unprecedented levels of access and capturing some of the seldom-seen drama.
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The docuseries will build upon Amazon’s existing AFL content, which includes three Amazon Original docuseries (Making Their Mark, Kick Like Tayla and Warriors On The Field) as well as the streamer’s other popular Australian sports docs The Test, Shane and The Defenders.
“We know our customers are passionate about homegrown sports, and we’re excited to give audiences insider access to the moments and personalities that make the AFL so special,” said Alexandra Gilbert, head of content Prime Video Australia and New Zealand, in a statement. “By collaborating with storytelling experts Box to Box, we’re committed to bringing fans authentic, behind-the-scenes moments that they’ve never experienced before, while helping to share Australia’s beloved sport with viewers worldwide.”
Despite traditional claims for cricket, AFL is now arguably Australia’s national sport, and is the largest professional sports league in the country in terms of participation, attendances, revenue and television audiences by quite some distance. As well as appealing to Aussie AFL fans, the docuseries will offer global audiences a unique insight into the sport that dominates conversation and culture in Australia.
“The league is excited to join forces with Box To Box and Prime Video to bring more fans closer to the game,” Bec Haagsma, AFL executive general manager customer and commercial, added in a statement. “We love that new audiences will be connected to our stories and our game through this series, and our fans will enjoy finding even more reasons to love footy and its characters. Aussie Rules Football is intricately entwined with the Australian way of life and is full of wonderful characters, storylines and emotions that tie people together from all walks of life. This series is an important asset for the AFL as we aim to have footy in every household in the country, and introduce our game, and our stories, to international audiences.”
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