Skip to main content Tom's Guide Tom's Guide Search Tom's Guide View Profile Newsletters Best Picks Entertainment Switch 2 Pre-Orders iPhone 17 Air Best laptops Best Mattress Wordle Today Sales Events Amazon Prime Day 2025 announced — everything you need to know Olivia Halevy 29 April 2025 Prime Day will return this July When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Amazon) It's official — Amazon just announced that Prime Day will return this July! This will mark Amazon's 11th Prime Day. While we don't yet know the exact dates of the annual summer savings event quite yet, we can expect epic deals exclusive for Prime members. There will be plenty of Prime Day details to come, so be sure to keep it locked to Tom's Guide as we bring you all the latest news. Just keep in mind that the event is for Amazon Prime members only, so you'll need to be a member to get access to the deals. New members can get a free 30-day trial at Amazon. shop today's best Amazon deals Amazon Prime membership: 30-day free trial @ Amazon Amazon Prime gives shoppers access to free shipping on over 100 million products. It also includes access to services like Prime Video, Prime Music, and Prime Gaming. Subscriptions are available for $139/year or $14.99/month. New members can also get a free 30-day trial. Amazon Prime UK membership: 30-day free trial @ Amazon UK Amazon Prime gives shoppers access to free shipping on over 100 million products. It also includes access to services like Prime Video, Prime Music, and Prime Gaming. Subscriptions are available for £95/year or £8.99/month. New members can also get a free 30-day trial. Prime Day offers discounts across more than 35 categories, including tech, beauty, home and apparel. Although, Amazon's own hardware is what usually sees the biggest price drops on Prime Day, with terrific deals on Alexa devices, Fire tablets, and Fire Edition TVs. Aside from Black Friday, Prime Day is the best time of the year to make an Amazon hardware purchase. When is Amazon Prime Day 2025? Amazon Prime Day 2025 will return this July. While the exact dates haven't been announced yet, in past years it has been a 48-hour event that offers sitewide deals on everything from Ninja appliances to Nike apparel. Amazon Prime Day originally started in 2015 as a way to celebrate the company's then 20th birthday. Since its inception, the event has grown into a 48-hour deals-a-thon celebrated in over 25 countries. Keep checking back at Tom's Guide for everything you need to know about Amazon Prime Day 2025, which will take place this July. Today's best Amazon deals Amazon Echo Pop $39.99View Deal See all prices Amazon Fire TV Stick 4K Max 2023 $39.99View Deal See all prices Deal ends Mon, May 12, 2025 Amazon Echo Dot (5th Gen) with Clock $71.72View Deal See all prices Blink Outdoor 4 $99.99View Deal See all prices Amazon Echo Buds $157.98View Deal See all prices Amazon Fire TV Soundbar $99.99View Deal See all prices We check over 250 million products every day for the best prices Sign up to get the BEST of Tom's Guide direct to your inbox. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Olivia Halevy Olivia is a Deals Writer at Tom’s Guide. She loves all things lifestyle, shopping, and sourcing the best deals from some of the top brands, retailers, and websites around. From fashion and beauty to smart home and tech, she has an eye for finding practical, stylish, and reasonably-priced items that help make life simpler (and a little more aesthetically-pleasing). Olivia has over five years of experience writing lifestyle, commerce, and branded content for Patch.com. In her free time, she enjoys trying out new exercise classes, binge-watching the latest viral TV shows, cooking, spending time with family, and taking long walks with her dog, Gus. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. 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