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An official Sims board game just dropped out of nowhere, and it's thrown me for a loop
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An official Sims board game just dropped out of nowhere, and it's thrown me for a loop
Benjamin Abbott
8 August 2025
Break out your best Simlish at game night
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(Image credit: Goliath)
Either someone buried the lede or I've been living under a rock, because apparently a Sims board game just dropped with no warning or fanfare.
Published by Goliath (a group responsible for countless family-friendly titles including Sequence), The Sims Board Game feels a bit like The Game of Life but with bonus plumbobs and references ripped straight from the screen, including a needs tracker. You'll be able to say "sul sul" to it soon as well, because it's out now exclusively at Target. It'll then launch at other retailers this August 15.
The Sims Board Game | $19.99 at Target / $19.99 at Amazon
This new board game is pitching itself as an essential addition to game night if you're a fan of the Sims past or present (Veena Fredishay!). I've not been able to try it yet because it dropped so unexpectedly, but I'm willing to bet it'll be a good gift at the very least if you're shopping for the Sims fan in your life.
From what I can tell, you play as a Sim and must lead this hapless sap through both their life and career - presumably without being set on fire or getting stuck in a swimming pool because someone removed the ladder. All Sims have a specific aspiration (like breaking up other Sims' relationships) and earn points by fulfilling them... or by impressing "iconic Sims" from across the franchise like Bob Pancakes. Each turn you'll travel around a randomized board and visit randomly-selected locations, but this wanderlust must be balanced with keeping on top of your Sim's needs.
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After 16 years of The Sims 3, The Sims 4 Enchanted by Nature might just be the whimsical expansion pack that pulls me away from EA's iconic 2009 life sim for good
After weeks of speculation, EA officially unveils new Sims 4 expansion Enchanted by Nature – and all fans can think is how it'll up their challenge game: "Rags to Riches is gonna go crazy in this world"
My bat bard absolutely cannot stop pushing people off ledges in Jackbox-meets-D&D RPG Sunderfolk, and honestly, that's tabletop, baby
Is the experience going to be any good? I mean, maybe. It's obviously difficult to say for sure without going hands-on, and I'm a little suspicious that the game seems to have dropped out of nowhere (which makes me think it's unlikely to go on our list of the best board games). But from what I've seen after snooping on Goliath's promo materials, it should at least be easy-going fun - and at such a reasonable price, it feels worth a gamble. At worst, I suspect it'll be an amusing distraction.
What do you think? Are you going to give it a go? Sound off in the comments, and let us know if you'll be taking your Sims to the tabletop.
More Sims-worthy merch
Sims Plumbob Earrings: $16.99 at Amazon
Unofficial Sims Cookbook:
$21.99 $12.60 at Amazon
For more recommendations, why not check out the best family board games? If you want to build up your collection for less, you can also drop in on the latest board game deals.
Today's best The Sims 4 deals
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Benjamin Abbott
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I've been writing about games in one form or another since 2012, and now manage GamesRadar+'s tabletop gaming and toy coverage. You'll find my grubby paws on everything from board game reviews to the latest Lego news.
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After 16 years of The Sims 3, The Sims 4 Enchanted by Nature might just be the whimsical expansion pack that pulls me away from EA's iconic 2009 life sim for good
After weeks of speculation, EA officially unveils new Sims 4 expansion Enchanted by Nature – and all fans can think is how it'll up their challenge game: "Rags to Riches is gonna go crazy in this world"
My bat bard absolutely cannot stop pushing people off ledges in Jackbox-meets-D&D RPG Sunderfolk, and honestly, that's tabletop, baby
After 400 hours in The Sims 4, I've finally met my match: an occult-only household riddled with phantoms, house fires, and dead plants
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