The Andhra Pradesh State’s first 20-seat capacity theatre has been thrown open exclusively for families and groups to enjoy the latest movies. Located near Konthamuru on the outskirts of Rajamahendravaram City on the Prakruthi Vedhika Cultural Centre (PVCC), the commercially-licensed theatre has raised its curtains with the screening of Hari Hara Veera Mallu starring Deputy Chief Minister K. Pawan Kalyan. “We have collaborated with Qube Cinema for screening the new movies. The families and groups can book the theatre for ₹5,000 per show. The innovative idea has been proven economically viable as its operational cost is low,” claimed PVCC founder G. V. Sri Raj. The theatre guarantees a comfortable environment as there won’t be the presence of a strange audience. “We have obtained a commercial license from the State government, meeting the eligibility criterion to screen the new movies that are supplied by the exhibitors,” said Mr. Sri Raj.