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Apple responds to $570 million in EU fines with new tiered comission and tax for App developers which Epic boss Tim Sweeney says are 'blatantly unlawful in both Europe and the United States'
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Apple responds to $570 million in EU fines with new tiered comission and tax for App developers which Epic boss Tim Sweeney says are 'blatantly unlawful in both Europe and the United States'
Hope Corrigan
30 June 2025
It doesn't look like the apple has fallen far enough from the tree with these changes.
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(Image credit: Andrew Harrer/Bloomberg via Getty Images)
Apple has unveiled its newest attempt to make more money from App sales while skirting EU law with tiered developer options. Spotted by The Verge, this new strategy was announced on Thursday, and changes the Store Services fee to this new system that will limit the features available to developers for their app depending on how much money they have decided to give Apple.
At the lowest tier developers will pay a five percent commission on all in-app purchases. This fee will give them access to basic app features including reviews, privacy information, and some access to Apple Support. That's a pretty bare-bones option, so if developers want access to anything else inducing automatic updates and downloads, they'll have to go for a higher tier on the Store Services chart.
Tier 2 is currently the only other option, which costs more than double tier one at 13 percent commission. This is likely the option most developers will need, and will be selected by default. For anyone that can manage with the more basic package, they can downgrade to the lower option. Here's hoping the EU fights these to bring about a better solution like it has before.
Related Articles
Following its huge win over Apple, Epic says it will take even less money from developers who use its store
Epic CEO Tim Sweeney takes yet another victory lap after Apple's latest appeal fails: 'The long national nightmare of the Apple tax is ended'
US court slams Apple for 'obvious cover-up' in major Epic victory that could see Fortnite return to iOS soon
Alongside these changes, Apple is rolling out a new fee. The Core Technology Commission is being introduced which will allow Apple to take a 5 percent bonus on any outside purchase made within App store apps. Given most of these changes are in response to the $570 million USD penalty Apple recently faced for its "anti-steering" practices responsible for placing restrictions on developers ability to direct consumers to alternate payment methods.
Whether or not these changes will appease the EU is hard to tell. They mostly look like renaming things to skirt rules than actually addressing issues raised. Epic boss Tim Sweeney who's no stranger to legal dealings with Apple certainly doesn't think it will do any good, stating that the new plans are "blatantly unlawful in both Europe and the United States".
Apple’s new Digital Markets Act malicious compliance scheme is blatantly unlawful in both Europe and the United States and makes a mockery of fair competition in digital markets. Apps with competing payments are not only taxed but commercially crippled in the App Store.…June 26, 2025
Now we wait for the EU Commission to review Apple's proposed changes before making a decision. It could be that the megacorp is set to see more compliance fines on top of the interest on that whopping $570 million worth of fines it's still yet to pay.
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Hope Corrigan
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Hope’s been writing about games for about a decade, starting out way back when on the Australian Nintendo fan site Vooks.net. Since then, she’s talked far too much about games and tech for publications such as Techlife, Byteside, IGN, and GameSpot. Of course there’s also here at PC Gamer, where she gets to indulge her inner hardware nerd with news and reviews. You can usually find Hope fawning over some art, tech, or likely a wonderful combination of them both and where relevant she’ll share them with you here. When she’s not writing about the amazing creations of others, she’s working on what she hopes will one day be her own. You can find her fictional chill out ambient far future sci-fi radio show/album/listening experience podcast right here.
No, she’s not kidding.
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Following its huge win over Apple, Epic says it will take even less money from developers who use its store
Epic CEO Tim Sweeney takes yet another victory lap after Apple's latest appeal fails: 'The long national nightmare of the Apple tax is ended'
US court slams Apple for 'obvious cover-up' in major Epic victory that could see Fortnite return to iOS soon
Epic CEO Tim Sweeney takes his victory lap as Fortnite returns to the app store after nearly 5 years: 'Thanks to all of the folks who initially sided with Apple then later came around to the winning side'
Apple and Meta have been fined a total of €700,000,000 for non-compliance with the EU Digital Markets Act. Which, in their billion-dollar world, is just chump change
1741 days after being kicked off iPhones, Fortnite is back on the US App Store
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