A force of nature since 1978, AVEDA was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, AVEDA creates vegan, plant-powered, high-performance products for hair, skin and body. AVEDA uses botanical technologies and green chemistry and combines the principles of modern science and the ancient art of Ayurvedic healing. AVEDA is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. AVEDA products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on AVEDA.com. For every hair, everyone.