The soft-focus, airbrushed makeup effect is big this 2025, as seen in celebrities sporting this “natural, effortless look that blurs imperfections.”The look, according to Who What Wear, was seen at Spring-Summer 2025 shows, where models strutted on runways with “blurred-out lips and soft-focus radiant bases.”The article also points out that “this newly coined ‘soft blur’ term is pretty much the approach that French women have always taken with their makeup.”To achieve this effect, at least for the face, Anastasia Beverly Hills launches the Impeccable Blurring Second-Skin Matte Foundation, now available at Beauty Bar stores. This foundation offers medium to full coverage with a velvet-matte finish that lasts up to 12 hours, creating a smooth and even complexion.The foundation helps minimize the appearance of imperfections, even out skin tone and control shine, all while feeling lightweight and comfortable. Its water-resistant, long-wearing formula stays in place without settling into fine lines. Ingredients like Hyaluronic Acid, Bixa Orellana and Phytoglycogen help maintain hydration, refine pores and support a healthy-looking complexion. With eight flexible shades, this dermatologist-tested, cruelty-free and vegan formula is suitable for all skin types, especially oily skin..How to applyPrep the skin with a preferred skincare or primer before using one to two pumps of foundation with a brush, or Anastasia Beverly Hills’ A30 Pro Brush, blending from the center of the face outward. The buildable formula allows for added coverage in specific areas if needed. To brighten and conceal, pair with the brand’s Magic Touch Concealer. Set, blur and mattify afterward with the Impeccable 24HR Blurring Matte Setting Spray.The Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation is now available exclusively in Beauty Bar and Rustan’s.