For the first time in its 54-year history, the cultural phenomenon known as the San Diego Comic-Con is crossing the Atlantic to Malaga, its first ever international destination. The world-famous festival of pop culture, comics, entertainment and rare plastic figurines of movie characters will take place from September 25 to 28, 2025, at the Palacio de Ferias y Congresos (Fycma), making the event a historic milestone for Malaga and the global geek community. At a star-studded event at the Gran Hotel Miramar, the Málaga Comic-Con was announced and promises to bring the full show of its American counterpart to the Costa del Sol. For more than four days, the festival will feature 300 hours of exclusive content, including panels, cosplay contests, immersive experiences, and exhibitions. Major studios like Marvel, DC, Netflix, HBO, and Warner Bros. are expected to showcase exclusive previews of upcoming films and series, with actors, directors, and writers engaging directly with fans. The event, set to take over all of Fycma’s 60,000 square metres, and is expected to draw 60,000 visitors in its debut year, as well as bringing in €30 million. Malaga council has secured a three-year deal, ensuring Comic-Con returns in 2026 and 2027, with ambitions to reach 120,000 attendees by the final year. ‘This is a paradise for nerds,’ said Hollywood actor Santiago Segura, the event’s master of ceremonies, who praised Malaga’s cool cultural scene and likened its appeal to that of California. Mayor Paco de la Torre called Malaga ‘the synthesis of Andalucía’s Californian spirit,’ while Andalucía President Juanma Moreno predicted a ‘total success’ that will cement the region as the hub of pop culture. With its blend of Hollywood glamour and local flair, Malaga’s Comic-Con is positioned to redefine the European landscape of fandom.