The revelation came as Gould demonstrated the AI capabilities in real time, quickly highlighting how deeply embedded AI has become in the club’s daily operations. Describing the technology as “absolutely extraordinary”, Gould explained how the club had uploaded “our whole constitution, we’ve put all our salary cap, we’ve put all our contracts, we’ve put all our employment contracts, all our administration” into their AI system. Further investigation reveals the club is indeed leveraging cutting-edge AI technology across multiple facets of its operations, though those involved are understandably protective of any details that might provide competitive advantages. Driussi was reluctant to share too many details, but confirmed that the club was using AI across various aspects of operations. “We’re applying AI capabilities to help us work more efficiently across different areas of the club,” Driussi says. “It’s about using technology to support better decision-making, whether that’s in football operations, commercial activities, or administrative functions.”