Digicel PNG, the nation’s leading telecommunications and mobile financial services provider, today announced the continuation of its significant sponsorship of Papua New Guinea’s National Rugby League teams, the PNG Kumuls (men’s) and PNG Orchids (women’s). This renewed commitment marks a pivotal moment, as Digicel PNG will now provide equal sponsorship to both teams, underscoring its deep-rooted belief in equal opportunity, visibility, and unwavering support for all athletes. This historic equal sponsorship reflects Digicel PNG’s firm conviction that all athletes, regardless of gender, deserve the same level of investment and recognition. While the PNG Kumuls have historically enjoyed broader exposure, the PNG Orchids have consistently demonstrated exceptional passion, skill, and dedication. This equal support will ensure the women’s team gains access to high-quality training facilities and increased visibility, thereby elevating the women’s game and inspiring future generations of female athletes across the nation. Tarik Boudiaf, CEO of Digicel PNG, emphasized the significance of this move, stating, “We are proud to stand behind our national teams the PNG Kumuls and PNG Orchids. These sponsorships are more than a business decision; it’s an investment in empowerment, growth, and opportunity. We believe in supporting athletes who can inspire communities, pave the way for emerging talent, and raise the PNG flag across nations.” Digicel PNG has been a steadfast supporter of Rugby League in the region for over 12 years, backing the sport at every level, from grassroots tournaments to the prestigious Digicel-ExxonMobil Cup. The company remains committed to its enduring partnership with the PNG Rugby Football League (PNGRFL), working collaboratively to foster the sport’s development and excellence. Lorna McPherson, Senior Vice President of Digicel PNG, added, “This is a proud moment for us. By sharing our support equally, we’re helping to level the playing field and provide the necessary support for our female athletes alongside their male counterparts. Digicel PNG is a true fan of the sport, and we wish both the PNG Kumuls and PNG Orchids every success as they represent our nation on the international stage.”