Skip to main content Digital Camera World Digital Camera World THE HOME OF DIGITAL PHOTOGRAPHY Search Digital Camera World View Profile Accessories Buying Guides The Photography & Video Show Digital Camera Australian Camera Australian ProPhoto Photography Magazines Why subscribe? Issues filled with product reviews, latest updates, expert advice and more Delivered to your Android or IOS device Every issue is packed with photo tips, kit reviews and inspiration From$12Subscribe now Camera news Camera rumors Photography & Video Show Cheatsheets Photo mag deals Prime Day deals Recommended reading Drone war! DJI faces some serious competition from Antigravity – how will it play out? "I can't stop laughing" says DJI leaker when he sees the latest product – but the reality is very serious… I can't believe it took so long to get to a 360-degree drone – but I'm so excited for it! SkyRover X1 – "Shocking disguise" or a true American drone? 360 Cameras Leaked photos of DJI's "new baby" – can it dethrone the Insta360 X5, or is it more of the same? I get hands-on with the world's first 360 camera drone – the Antigravity A1 360 Cameras DJI release dates leaked for THREE products – alongside video of the 360 camera DJI made a vacuum cleaner – now a flying vacuum might be coming for DJI's drone market... Adam Juniper 26 August 2025 DJI is spreading its wings into other markets, but every time it does, companies strike back – now a vacuum company is piling on the pressure! When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: DJI) DJI is now facing a new rival for the drone market – not just Insta360's Antigravity startup, but an all-new drone from a vacuum manufacturer, Dreame. Break it down, though, and we've already seen that not only has DJI recently released a 360-degree camera, the Osmo 360, very much into Insta360's main product areas, but it has also been experimenting with robotic cleaners. If Insta360 responded by coming for DJI's main market, why shouldn't Dreame – a company best known for cordless vacuum cleaners and robotic equivalents. Chinese smart vacuum brand Dreame is eyeing the aerial drone market, potentially challenging DJI.Job postings for drone engineers hint at ambitious plans.More competition could benefit drone enthusiasts, but trade hurdles loom. (1/2) pic.twitter.com/ne0qRpgs6uAugust 25, 2025 Perhaps DJI didn't help itself by producing a robot vacuum of its own for the Chinese market. You may like Drone war! DJI faces some serious competition from Antigravity – how will it play out? "I can't stop laughing" says DJI leaker when he sees the latest product – but the reality is very serious… I can't believe it took so long to get to a 360-degree drone – but I'm so excited for it! It's fair to say that the tweeted (or X-ed?) rumors of job postings don't suggest that a competing product is likely to be on sale any time soon. Indeed even the Antigravity A1, now a fully announced product, is not expected on sale until January 2026, and that company has revealed branding, product, specs and a lot more to the public. According to China Biz Insider, however, Dreame has confirmed its plans as part of a wider business expansion. It has hires sales and technical roles (including navigation algorithm engineers) for a new drone division, as well as pushing into larger consumer electronics too. Pushing into drones is, it is said, a longstanding plan to counter the company's slower growth in the crowded field of robot vacuums. We have seen, though, that new companies can address areas that the established brands – especially DJI with over 70% of the market – simply don't notice, at least until another highlights it. One of those has been HoverAir with the 'follow me' or 'selfie' drones. More recently Insta360's 360-degree camera technology has been shared with Antigravity. The concern for Dreame must be what problems remain for the users that can be solved by the manufacturer. Many of the pain points that exist now – or are likely to emerge – have more to do with regulation than the device itself. Another concern must be the power and resources that DJI has historically had to absorb and improve after ideas become visible – the Flip and Neo both took on elements of the HoverAir surprisingly quickly, and DJI's market position has not yet dropped significantly (though, as noted, the Antigravity isn't yet on sale). Get the Digital Camera World Newsletter The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox! Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Check out our guide to the best camera drones available right now Adam Juniper Social Links Navigation Managing Editor With over 20 years of expertise as a tech journalist, Adam brings a wealth of knowledge across a vast number of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers and 3D scanners, borescopes, radar detectors… and, above all, drones. Adam is our resident expert on all aspects of camera drones and drone photography, from buying guides on the best choices for aerial photographers of all ability levels to the latest rules and regulations on piloting drones. He is the author of a number of books including The Complete Guide to Drones, The Smart Smart Home Handbook, 101 Tips for DSLR Video and The Drone Pilot's Handbook. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Drone war! DJI faces some serious competition from Antigravity – how will it play out? "I can't stop laughing" says DJI leaker when he sees the latest product – but the reality is very serious… I can't believe it took so long to get to a 360-degree drone – but I'm so excited for it! SkyRover X1 – "Shocking disguise" or a true American drone? Leaked photos of DJI's "new baby" – can it dethrone the Insta360 X5, or is it more of the same? 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