“So any event that is promoting the use of performance enhancing drugs, promoting the use of steroids, is not something that we would ever be associated with or sanction. “It’s the complete opposite of what the Olympic movement stands for. We stand for a level playing field. We stand for the principles of Olympism. And this venture, this commercial venture, is about making money and about undermining the global anti-drug enforcement strategies and networks that are in place.” Founded by Australian entrepreneur Aron D’Souza, the Enhanced Games plans to pay $US250,000 for each gold medal and $US1 million to anyone who breaks a world record in the 100m sprint or 50m freestyle swimming. Organisers say all athletes – clean or enhanced – will be paid appearance fees, which is where temptation might creep in for Olympians to consider entering, in the knowledge that they would not have to take drugs or otherwise risk their health or status. However, the concern among those across sporting bodies is that that could potentially legitimise what is one of the most contentious and controversial ventures ever seen in modern sport.