MultiChoice Ghana (DSTV) has announced a subscription price adjustment effective April 1, 2025, reflecting an average increase of 15 percent across all subscriber packages. DSTV increased prices twice in 2024, which infuriated subscribers. CUTS International has raised concerns with the proposed increase, urging DSTV to give fair notice to consumers over its intention to adjust subscription fees and desist from the short notices it gives to its subscribers in Ghana. “This short notice period may not have given subscribers adequate time to review their options or make necessary adjustments. Respect for consumers is fundamental in any market, particularly where services are paid for in advance and on a recurring basis. “Providing timely and transparent communication around price changes is not only fair and reasonable but also helps to build trust and foster good customer relationships”, CUTS International said in a press release. Similar concerns were raised by Nigerians when MultiChoice announced similar intentions to increase prices. Nigerians subsequently rejected the increase.