The Duchess of Sussex has revealed a major change is underway involving her business, something she is shocked she kept secret for so long. In a video uploaded to her Instagram account, Meghan revealed that Netflix is not only the streaming platform for her forthcoming series With Love, Meghan, but a partner in her business which had been called American Riviera Orchard. “Cat’s out of the bag. I’m shocked we’ve kept this a secret for so long,” The Duchess of Sussex has renamed her lifestyle brand “As Ever” and posted a rare image of her young daughter Lillibet. At the start of the video, Prince Harry can be heard in the background saying “It’s recording” before his wife tells her followers the news about her business. “In two weeks, my show is coming out, which I’m so excited for, and also my business, which I think there’s been a lot of curiosity about,” she says. “Last year, I had thought ‘you know what, American Riviera that sounds like such a great name, it’s my neighbourhood, it’s a nickname for Santa Barbara’, but it limited me to things that were just manufactured and grown in this area. “Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge.” A trademark application filed in February 2024 shows the company wishes to offer downloadable and printed recipe books, table wear, textiles, and jams and marmalades. The duchess said she secured the new name in 2022. “As Ever, essentially means as it’s always been, and if you’ve followed me Since 2014 with the Tig, you know, I’ve always loved cooking and crafting and gardening,” said Meghan. “This is what I do, and I haven’t been able to share it with you in the same way for the past few years but now I can.” The new website for the venture features a picture of the duchess and her three-year-old daughter photographed from a distance, walking hand-in-hand across a sunny lawn with palm trees in the background. Meghan joked about the first product released by her business in 2024, a limited edition jar of strawberry jam. “Of course there will be fruit preserves, I think we’re all clear at this point that jam is my jam,” she said. “But there’s so many more products that I just love that I use in my home and now it’s time to share it with you, so I can’t wait for you to see it.”