Part of the global Jaquar Group, which has a presence in over 55 countries worldwide, the brand is an industry leader in India and has recently expanded into the West Midlands, with the opening of a new Jaquar UK product showroom in Birmingham’s Cheapside. The terms of the partnership will see Jaquar UK named as an Associate Partner of Edgbaston Stadium. The partnership launched today (2 July) aligns with the start of the England vs India Men’s Test Match held at Edgbaston and will run until December 2025. The deal includes brand rights, hospitality and ticketing, fan engagement and content opportunities, plus match day activations across the Test Match, T20 Finals Day, and other major matches this season. As the home to Warwickshire County Cricket Club, Bears and Birmingham Phoenix, Edgbaston Stadium is renowned for its world-class sporting heritage, outstanding stadium facilities, and commitment to excellence. Adam Lowe, Commercial Director at Warwickshire CCC, said: “We’re pleased to announce our brand-new partnership with Jaquar UK. As one of our Associate Partners, the brand will have significant exposure across the iconic Edgbaston cricket ground, allowing them to reach new national and regional audiences in the UK. “The brand is an industry leader in India, so it’s fitting that the partnership has launched as we kick off the five-day England vs India Men’s Test Match here at Edgbaston. Jaquar UK’s activation at this major Test series, and other key matches across the season, will provide a strong platform to support the brand’s growing presence in the West Midlands.” Jaquar UK is a market-leading bathroom specialist, offering complete bathroom solutions with a wide range of innovative products and technologies. Jaquar UK’s brand-new product showroom in Birmingham’s Cheapside offers the world’s first “experience zone”, taking customers on an immersive journey where they can test and try out the brand’s extensive product range before purchasing. Mr. Alok Gupta, Global Business Head at Jaquar Group, said: “Jaquar Group is proud to join Edgbaston Stadium, Birmingham as an official associate partner, strengthening our global presence at one of international cricket’s most iconic venues. We’re thrilled to be part of the action for the India vs England Test Series. United by a shared commitment to excellence and performance, this partnership marks a key milestone in our international journey, with IND vs ENG providing the perfect stage to spotlight it.”