Judith Phiri-Zimpapers Business Hub NATIONAL trade development and promotion organisation, ZimTrade, has called on exporters to embrace digital technology in conducting international trade as they now present vast opportunities beyond the traditional methods. This comes amid today’s increasingly interconnected global marketplace and the importance of digital platforms for businesses seeking success in the export market cannot be overstated. In its latest newsletter, ZimTrade said: “Digital platforms offer unparalleled access to international markets, providing businesses with the tools to reach a global audience efficiently and effectively. Undoubtedly, companies that are quick to adopt digital technologies in their business and export strategies are not only increasing visibility but also building brand recognition and credibility on a global scale.” ZimTrade said considering the current drive by the Government to increase the adoption of digital platforms, local exporters must leverage technology to overcome traditional export challenges and open new avenues for growth and innovation. The organisation said the integration of digital platforms was no longer a luxury but a necessity for companies aspiring to succeed in the export business. “One of the most significant advantages of digital platforms is their ability to break down geographical barriers. Through e-commerce websites, social media, and online marketplaces, businesses can reach potential customers across the globe with unprecedented ease,” ZimTrade said. Expanded reach, ZimTrade noted, was particularly beneficial for small and medium-sized enterprises (SMEs) that may lack the resources to establish physical presence in foreign markets. The organisation said by leveraging digital platforms, these companies can showcase their products to a vast international audience, thereby increasing their chances of securing export deals. “For example, platforms like Alibaba and Amazon Global Selling provide a ready-made infrastructure for companies to display their products to millions of users across different countries.