Asked if there were any “F-bombs” dropped in team meetings by Smith, Atkins replied: “I can’t remember”, before adding: “Probably”. Those close to Smith say he is at peace with his football. Taken in the same draft in which Carlton gun Sam Walsh was the top pick, with Izak Rankine, Max King and Connor Rozee among those drafted before him, Smith had become frustrated that his fellow draftees were lauded primarily for their football skills, while he felt his on-field play had been overshadowed by off-field events, his footballing ability not given the plaudits he craved. His form this season has changed that perception. Those in the know at Geelong could not be more impressed with how he has assimilated with the club. “He is an enjoyable person to have around the club. You often wonder whether people who have high profiles are selfish, but there is none of that. He is a team player,” one long-time Cats figure, who preferred to remain anonymous, said. If there is a knock in simple football terms, it’s that Smith is averaging 6.1 turnovers per game (the second most of any player), and his disposal efficiency of 62.2 per cent is the fourth worst of any midfielder to have played six or more games this season. While he is Brownlow favourite, AFL great Matthew Lloyd has a contrarian view, and this week did not rank Smith as truly elite. “Big-time sports need show-stoppers like Bailey Smith. Think [David] Beckham. Think Pat Cash at 18 with the bandana, Tiger Woods, think David Warner. Mortals are OK, but superheroes are better.”Fox Sports chief Steve Crawley “He is a massive tick because he has made Geelong better, but he is not, say, a [Marcus] Bontempelli. He is still in the best 10 midfielders in the game in my opinion, but he is not in the best three or four because of his turnover stats,” Lloyd told Footy Classified, adding he didn’t think Smith could rectify these issues. “He lacks the class of the best, but he has been a wonderful edition.” Atkins revealed Smith was a man the team often turned to for words of inspiration at half-time. “We do go to him at half-time sometimes because he is such a high-energy person, and he really helps charge us back up after a rest after that break,” Atkins said. It’s not only during the game itself that Smith is a must-watch. His post-game interviews have also been enlightening, sometimes causing a stir. Among these, there was the jibe heading into the clash against the Bulldogs about his former club having to play before a sparse crowd in Ballarat, a revelation after the clash with the Bulldogs that he had required multiple injections because of a shin issue, coach Chris Scott and football department boss Andrew Mackie later saying they were unaware of any injury. And after the win over West Coast on Sunday, he opened up about why the words “spartan” and “take souls” were written on his boots, saying he scrawled them there to keep him “in the present, keep me in the moment”. Crawley said viewers hung off every word. “Like in cricket, if David Warner was coming up to talk after the break, no one left, in fact they go and get their other family members and there would be more there watching. It was the same with Shane Warne; now with Bailey Smith,” Crawley said. Smith is a complex character. He has battled mental health issues, and continues to deal with these. There was a two-game suspension and a strike in 2022 for taking an illicit drug. The incident occurred during the 2021 off-season, when Smith had taken a mental health break from the game. By his own admission, he struggled again last year when dealing with his knee injury. He opened up in a recent podcast, filmed at his home, about his battles. “It was a pretty shitty time because you’re not playing ... the media are good, at times, but I suppose my teammates ended up sort of resenting me, I suppose, with all the talk of me moving,” Smith said. “I thought [I’d] be fine, you know, I could still cross-train and do all this sort of stuff. But I really fell into quite a bad spiral ... I didn’t have the mask of footy. And all that sort of stuff to really distract me from what’s going on internally. I went through a breakup, and all that sort of stuff. “When you have to sit with yourself and be your own source of entertainment, fulfilment [and] stimulation, that’s when you look inward and realise: ‘Shit, I am pretty f---ed up, I need to sort my shit out’. “I got into some bad ways with going out, flat out after my knee [injury] – getting on the piss and being an idiot, which we all do. But that was just my coping mechanism. I really had to look inward and find that, and that’s when I found out that: ‘F--- , there’s nothing much to look inward here, other than a bit of a shitstorm’.” In many ways, this introspection has allowed him to become more of a free spirit, living just how he wants to. That he has twice been fined this season for flipping the middle finger to the crowd is a sign of this. Scott has made it clear he wants Smith to be himself, as the Cats are with all of their players. Scott has backed Smith to the hilt publicly, even when Smith has tipped over the edge, as he did with his social media comment after the win over the Bulldogs. Smith responded to a comment on his Instagram profile asking whether he had “nose beers” - a common reference to cocaine - to celebrate. Smith replied: “Na bro, after the flag maybe tho’.” While he later deleted the comment, it wasn’t looked upon too favourably at AFL House. Scott, while conceding both parties had wished the incident had not occurred, then added: “But, in the end, I just don’t think we need ultra-conservative people wagging their finger at Bailey.” Atkins said none of Smith’s off-field headlines had been a distraction. “It has no impact on us. The only thing I care about is winning games, and Baz is helping us win games at the moment. Whatever goes on off the field is his business. I know he is a great person and that he works really hard to try and get us wins on the weekend,” Atkins said. “I couldn’t care less about that other stuff.” Scott, speaking over summer, knew what he was getting with Smith. The Cats, a perennial finalist who typically have done their talking on the field, were prepared. “He keeps you on your toes, Bailey. I didn’t know much about him before I met him, but you get to know him pretty quickly,” the dual premiership coach said. Those who follow Smith on social media, where he goes by the name “Bazlenka”, also know him well. He has a whopping 363,000 followers on Instagram, and regularly interacts with them. He is advised by experienced managers Paul Connors and Robbie D’Orazio, but is left to make his own decisions on social media, as Connors has pointed out. This strong social media presence has added to his appeal. He has been a long-time brand ambassador for Cotton On, one of Geelong’s key sponsors. He is a part owner, along with fellow AFL stars Nick and Josh Daicos and Charlie Curnow, in the beer company Barry. He isn’t afraid to encourage his fans to “get on the piss” with him at the Torquay Hotel, where he likes to drop by. Seen as authentic, real and funny by global sports marketing agency MKTG Australia, Smith has also featured in advertisements for McDonald’s, Monster Energy and Binge. He is also part of a group of male and female AFL players able to share in the league’s $35 million marketing fund under the collective bargaining agreement. Then there is his own clothing line, while sales of white bandanas have exploded since he began wearing one this season - first with the Nike-emblazoned logo, then without, after the AFL banned the public sponsorship. For the Cats, the bottom line is this. Yes, Smith will help sell merchandise, ensure the club is relevant among younger fans, and fill stands, particularly helping to pay for the new Joel Selwood Stand at GMHBA Stadium. But it’s on the field where the dividends must come. And they are coming. Smith has helped make the Cats a genuine premiership threat. News, results and expert analysis from the weekend of sport are sent every Monday. Sign up for our Sport newsletter.