This year’s annual expo has been designed to align with market demands and maximise the potential of the platform to promote Fiji as a destination.

And this year’s unique proposition, Tourism Fiji CEO Brent Hill indicated, was designed based on feedback from previous expos.

“This year’s meetings, presentations, and media sessions have been designed to align with current market demands and maximise the potential of the platform to promote Fiji as a destination,” Mr Hill said.

“We have gone a step up for this year’s expo and one only must be there to find out more.

“One of the takeaways from the previous year’s Fijian Tourism Expo was the heightened awareness and interest in Fiji’s tourism offerings.

“Additionally, Tourism Fiji was able to establish new networks and partnerships through the event.”

Mr Hill said this weekend’s event was designed to be an exceptional event particularly emerging from a challenging period for the tourism industry. He explained that they were eager to demonstrate the unique appeal of Fiji as a destination.

“The expo provides an excellent opportunity to connect with industry peers, establish new partnerships and showcase Fiji’s offerings to a global audience.

“We have designed the event to meet current market demands and maximise its potential to promote Fiji’s tourism industry.

“We look forward to welcoming you to Fiji and making this year’s expo an unforgettable experience.”

He said that they were delighted to welcome back previous delegates and at the same time see what they had on board a number of new buyers.