Leni Klum has hit back at criticism over her choice to pose for lingerie ads with her supermodel mom, Heidi Klum. Heidi and her 20-year-old daughter have posed together in multiple ads for the Italian brand, Intimissimi. "I always try to remember that no matter what you do, there will always be someone who doesn't like it," Leni told Glamour Germany . "You simply have no influence on it and shouldn't concentrate too much on the negative." She added: "But there are so many more positive reactions. Oh, and: Most of the comments are in German, and I don't really understand many of them. Of course that helps too." Lena and Heidi have been criticised every time they posed for Intimissimi. After sharing a new ad in October 2024, the mother-daughter duo received mixed comments. "This makes me feel uncomfortable," one user wrote. "Heidi looks amazing. But why would you pose in lace revealing lingerie with your mother?" another added. "Gives me a yucky feeling. And before someone tells me to unfollow Don't! I didn't follow it in the first place. It showed up on my feed. There is no place on this ad where I can block it anyway so I am commenting." However, not everyone had a problem with the image. "Two beautiful ladies! I can't imagine why anyone would be critical of this. People have been modelling underwear forever," a user wrote. Leni began her modelling career at the age of 16. The mother and daughter appeared together on the cover of Vogue Germany for the January/February issue in 2021. "So excited for my first cover!! I had so much fun on set with @voguegermany couldn't dream of a better start!! Thank you for being by my side @heidiklum," Leni wrote on Instagram at the time. She revealed she had wanted to jump into modelling at age 13, but Klum told her to take it slow. " Without my mother's advice , I would have approached the matter a little naively and wouldn't have had such an understanding of what goes into modeling," she told Glamour Germany. "It's not just jumping in front of the camera and looking pretty, but a lot of things happen behind the scenes that you can no longer see in the end product. Modelling requires a lot of discipline." She admitted that going down a rabbit hole of hateful comments can be hard, "especially if you spend a lot of time on social media," but the positive comments usually outweigh them. She jokingly admitted: "Most of the comments are in German, and I don't really understand many of them. That helps too, of course." Heid gave Leni words of advice in a 2023 interview with Fox News Digital. "I think the best advice I've given my daughter for being a model is to always be happy with yourself when you look in the mirror. I think that's most important," she said. In October 2022, Leni addressed ‘nepotism baby’ accusations. Leni, who was adopted by Heidi’s ex-husband Seal, “said: “It's just a fact. My parents are famous. "I did get help starting off, and I know that people would dream to start off with what I had. I'm so grateful that I've been able to take what was gifted to me by my mom. But I am doing the work and putting in the time. Now I'm working on my own, traveling alone, going to school. My mom and I just have the same love for the same thing."