Meghan Markle must avoid celebrity interviews if her new podcast is to be a success, a PR expert told Newsweek.The Duchess of Sussex received a relentless barrage of negative reviews after releasing her Netflix cooking show on March 4.And while some criticism from the U.K. press is expected, scathing criticism came from the likes of Time, The Economist, Variety and New York Magazine's Vulture, which concluded: "Meghan Markle Pioneers New Frontiers in Unrelatability."It would be a tough experience for anyone, but Meghan must endure the hostility knowing she may well be about to go through it all again with her new podcast series, expected to arrive soon.Edward Coram James, a PR expert and chief executive of Go Up, told Newsweek she should abandon the celebrity interviews that characterized her podcast, Archetypes, in favor of something more free-form and "very human.""The one thing that isn't wise is leaning into interviewing famous people," Coram James said."People don't actually like the fact she fled the U.K. to go and live with these people the British public perceive to be these glitzy Montecito types living in Santa Barbara."The thing that people always liked about Prince Harry is that he's very relatable. He stands up to people the public care about, for instance wounded veterans, conservation efforts, the planet."Those are the kind of things people will get on board with. Whereas being perceived as the type who is rolling around with these A-list celebrities is not a good look and is not going to make her relatable, which is actually what she's trying to achieve with this show."That's the whole point of it, 'hi I'm nice, I'm kind, I'm relatable.' So probably the best thing she could do is stop inviting famous people on and to start leaning in a little bit more to some of the things Harry leans into."While Meghan has been working on her cooking show and related lifestyle brand, Harry has continued working with his Olympics-style Invictus Games, for wounded veterans. Its most recent tournament was in February in Canada.Eric Schiffer, chair of Reputation Management Consultants, told Newsweek Meghan should focus on "areas where people really found her and resonated with her. Where she was helping those causes and those areas that people intrinsically believe in."But he warned, "I think any of it is going to be problematic right now," adding, "I'd want to study the data and really see where she may have resonated with audiences."The big story of the reaction to With Love has been the sheer number of progressive U.S. outlets that have no particular axe to grind that have given the show scathing reviews.For example, New York Magazine's Vulture began by noting Meghan had previously faced "a tornado of b******* fueled by predatory British tabloids; a centuries-old monarchal tradition shaped by imperialism and snobbery; and basic, ugly racism."Yet it continued: "The other truth is that With Love, Meghan is an utterly deranged bizarro world voyage into the center of nothing, a fantastical monument to the captivating power of watching one woman decorate a cake with her makeup artist while communicating solely through throw-pillow adages about joy and hospitality."It is painfully defensive. Meghan comes across as constantly worried about what people will think, and because of it, the show can neither flaunt her unusual life, nor can it embrace legitimate ordinariness."And the review painted the series as a kind of Truman Show of artificiality: "Most crucially and hilariously, the gorgeous kitchen and the endless meticulous garden of raised flower beds where Meghan happily hosts all her guests are not part of Meghan's house."They can't be, for the very good reason that she does not want her home's location to be widely known or make it a set for a huge film crew. But it's still all a ruse, like a beautiful theme park set up for a single guest to play hostess in and stocked with in-character friends and guides to help fill out her world."Jack Royston is chief royal correspondent for Newsweek, based in London. You can find him on X, formerly Twitter, at @jack_royston and read his stories on Newsweek's The Royals Facebook page.Do you have a question about King Charles III and Queen Camilla, Prince William and Princess Kate, Meghan and Harry, or their family that you would like our experienced royal correspondents to answer? Email royals@newsweek.com. We'd love to hear from you.
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