Good writing isn't just about crafting perfect sentences – it’s about making your message resonate, capturing attention, and inspiring action. But in a world flooded with content, it’s easy for your voice to get lost in the noise. In this one-hour masterclass, you'll discover how to use AI to cut through the clutter, write more effectively, and stay true to your unique voice. AI isn't just a shortcut; it's a powerful tool that, when used wisely, can elevate your writing process. Andy will guide you on how to use the latest AI tools to craft compelling content quickly, from brainstorming ideas to perfecting your copy. Whether you’re writing for work, building your own brand, or refining your personal style, this session will show you how AI can amplify your creativity – not replace it. Click here to buy ticketsSell tickets online with Ticket Tailor This session is for anyone who wants to write more effectively and efficiently, whether for work or personal projects. Whether you’re writing reports, crafting pitches, or building your personal brand, learning how to leverage AI will help you work smarter and write more persuasively. No prior AI knowledge is required—just an eagerness to experiment and improve. AI isn't here to take your job – it's here to make your role more impactful. This masterclass focuses on harnessing AI tools to amplify your existing skills, maintain full control of content quality, and ensure your writing remains uniquely human. You'll also learn best practices for secure, compliant, and responsible AI usage. With practical examples and straightforward advice, we'll show you exactly how AI can fit into your existing workflows to drive creativity and productivity, all while putting you and your team’s skills front and centre. Andy Pemberton is an award-winning journalist, editor, and content strategist with over 20 years of international experience. Formerly the editor of Q Magazine and Blender, he has worked with publications like The New York Times, GQ, and Esquire. Andy now works as the director at Furthr, where he helps professionals harness the power of AI, social media, and content creation to craft impactful communication. Date: Thursday 15th May Time: 12.30pm-1.30pm BST Location: Online – join from anywhere Live class + recording Recordings-only ticket Bundle Offer: Book Andy’s two masterclasses for less This class and How to land your dream job Sign up to our newsletter today and say goodbye to booking fees when you enrol. Our masterclasses are also available for businesses and can be tailored to suit the training needs of your team or organisation. Please contact us at [email protected] for more information. This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time. You will be sent a link to the webinar 24 hours and a reminder 2 hours before the start time. Please email [email protected] if you do not receive the access link. Masterclasses are delivered in conjunction with our commercial partner MDMB Creative and will appear as such on your statement when you purchase a ticket. The Standard has been serving Londoners for nearly 200 years. To ensure London remains the most amazing, dynamic and inclusive city on Earth, we keep the Standard free to read for everyone. Purchasing a ticket to a Masterclass is a powerful way you can support this mission. Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy. To find out what personal data we collect and how we use it, please visit our Privacy Policy.