Manage Privacy Preferences We and our vendors use cookies and similar methods (“Cookies”) to recognize visitors and remember their preferences. We also use Cookies for a variety of purposes, including analytics, to measure marketing effectiveness and to target and measure the effectiveness of ads. You can accept or reject the use of Cookies for individual purposes below. Some vendors process your data on the basis of their legitimate interest - you can object to such processing below. Your preferences will be saved in a cookie named “fides_consent” for a maximum duration of 12 months, as well as in your registered user account if you are logged in. If you previously accepted these methods through our prior banner, then we will use your data for targeting. Your preferences will apply on nytimes.com, as well as our News, Cooking, Games and Audio apps. Your preferences here are unrelated to Apple’s App Tracking Transparency Framework. Below, you will find a list of the purposes and special features for which your data is being processed. You may exercise your rights for specific purposes, based on consent or legitimate interest, using the toggles below.PurposesStore and/or access information on a deviceIAB TCFOffCookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).Vendors179 vendor(s)6senseADventoriAarkiAcuityAdsAdElement Media SolutionsAdGearAdKernelAdSpirit AdServerAdTimingAdara (Rate Gain)1-10 / 179Use limited data to select advertisingIAB TCFOffAdvertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.Vendors112 vendor(s)ADventoriAarkiAdElement Media SolutionsAdSpirit AdServerAdTimingAdara (Rate Gain)Adcell (Firstlead)Adex (Virtual Minds)AdikteevAdmaster Private Limited1-10 / 112Create profiles for personalised advertisingIAB TCFOffInformation about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.Vendors136 vendor(s)6senseAarkiAcuityAdsAdElement Media SolutionsAdGearAdKernelAdSpirit AdServerAdTimingAdara (Rate Gain)Adex (Virtual Minds)1-10 / 136Use profiles to select personalised advertisingIAB TCFOffAdvertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.Vendors132 vendor(s)6senseADventoriAarkiAcuityAdsAdElement Media SolutionsAdGearAdKernelAdSpirit AdServerAdTimingAdara (Rate Gain)1-10 / 132Measure advertising performanceIAB TCFOffInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.Vendors128 vendor(s)ABCS INSIGHTSADventoriAdElement Media SolutionsAdSpirit AdServerAdTimingAdara (Rate Gain)Adex (Virtual Minds)Admaster Private LimitedAdmixerAdrule mobile1-10 / 128Understand audiences through statistics or combinations of data from different sourcesIAB TCFOffReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.Vendors92 vendor(s)ABCS INSIGHTSAdElement Media SolutionsAdKernelAdSpirit AdServerAdara (Rate Gain)Adex (Virtual Minds)AdikteevAdmaster Private LimitedAdmixerAdrule mobile1-10 / 92Develop and improve servicesIAB TCFOffInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.Vendors98 vendor(s)AdElement Media SolutionsAdKernelAdara (Rate Gain)Adex (Virtual Minds)AdikteevAdmaster Private LimitedAdobe Advertising CloudAdrule mobileAdsWizzAirtory Inc1-10 / 98Below, you will find a list of the features for which your data is being processed. You may exercise your rights for special features using the toggles below.FeaturesMatch and combine data from other data sourcesInformation about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.Vendors113 vendor(s)6senseABCS INSIGHTSAdGearAdara (Rate Gain)AdelaideAdex (Virtual Minds)AdformAdmixerAdsWizzAdventure Media (Ad360)1-10 / 113Link different devicesIn support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).Vendors110 vendor(s)6senseAcuityAdsAdElement Media SolutionsAdGearAdara (Rate Gain)Adex (Virtual Minds)AdformAdikteevAdmixerAdsWizz1-10 / 110Identify devices based on information transmitted automaticallyYour device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.Vendors135 vendor(s)6senseAarkiAdElement Media SolutionsAdGearAdKernelAdSpirit AdServerAdara (Rate Gain)Adex (Virtual Minds)AdformAdmaster Private Limited1-10 / 135Special featuresUse precise geolocation dataOffWith your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.Vendors68 vendor(s)AdElement Media SolutionsAdGearAdKernelAdmixerAdrule mobileAdsWizzAdventure Media (Ad360)Airtory IncAppierArcspire1-10 / 68Actively scan device characteristics for identificationOffWith your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.Vendors26 vendor(s)AdKernelAdcell (Firstlead)Brand MetricsCheqClickagyDentsu Product & Services GmbHFraudlogixHumanHybridInMobi1-10 / 26Below, you will find a list of vendors processing your data and the purposes or features of processing they declare. You may exercise your rights for each vendor based on the legal basis they assert.IAB TCF Vendors6senseIAB TCFOff6sense stores cookies with a maximum duration of about this many days: 730. This vendor also uses other methods like "local storage" to store and access information on your device.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device400 day(s)Create profiles for personalised advertising400 day(s)Use profiles to select personalised advertising400 day(s)Use limited data to select advertising400 day(s)Measure advertising performance400 day(s)Develop and improve services400 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors400 day(s)Deliver and present advertising and content400 day(s)FeaturesMatch and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automaticallyData categoriesIP addressesProbabilistic identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesABCS INSIGHTSIAB TCFOffPrivacy policyPurposesRetentionMeasure advertising performance60 day(s)Understand audiences through statistics or combinations of data from different sources60 day(s)FeaturesMatch and combine data from other data sourcesData categoriesIP addressesADventoriIAB TCFOffADventori stores cookies with a maximum duration of about this many days: 90. These cookies may be refreshed. This vendor also uses other methods like "local storage" to store and access information on your device.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device-Use limited data to select advertising90 day(s)Use profiles to select personalised advertising90 day(s)Measure advertising performance400 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors400 day(s)Deliver and present advertising and content400 day(s)Save and communicate privacy choices90 day(s)Data categoriesIP addressesDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrivacy choicesAarkiIAB TCFOff uses methods like "local storage" to store and access information on your device.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device365 day(s)Use limited data to select advertising365 day(s)Create profiles for personalised advertising3650 day(s)Use profiles to select personalised advertising3650 day(s)Measure advertising performance1500 day(s)Develop and improve services365 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors365 day(s)Deliver and present advertising and content365 day(s)FeaturesIdentify devices based on information transmitted automaticallyData categoriesIP addressesDevice characteristicsDevice identifiersUser-provided dataNon-precise location dataAcuityAdsIAB TCFOffAcuityAds stores cookies with a maximum duration of about this many days: 365. These cookies may be refreshed.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device180 day(s)Create profiles for personalised advertising180 day(s)Use profiles to select personalised advertising180 day(s)Use limited data to select advertising180 day(s)Measure advertising performance180 day(s)Develop and improve services180 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors180 day(s)Deliver and present advertising and content180 day(s)Save and communicate privacy choices180 day(s)FeaturesLink different devicesData categoriesIP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choicesAdElement Media SolutionsIAB TCFOffAdElement Media Solutions stores cookies with a maximum duration of about this many days: 365. These cookies may be refreshed.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device180 day(s)Use limited data to select advertising180 day(s)Create profiles for personalised advertising90 day(s)Use profiles to select personalised advertising90 day(s)Measure advertising performance180 day(s)Understand audiences through statistics or combinations of data from different sources90 day(s)Develop and improve services180 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors180 day(s)Deliver and present advertising and content180 day(s)Save and communicate privacy choices180 day(s)FeaturesLink different devicesIdentify devices based on information transmitted automaticallySpecial featuresUse precise geolocation dataData categoriesIP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choicesAdGearIAB TCFOffAdGear stores cookies with a maximum duration of about this many days: 395. This vendor also uses other methods like "local storage" to store and access information on your device.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device395 day(s)Create profiles for personalised advertising395 day(s)Use profiles to select personalised advertising395 day(s)Use limited data to select advertising395 day(s)Measure advertising performance395 day(s)Understand audiences through statistics or combinations of data from different sources395 day(s)Develop and improve services395 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors395 day(s)Deliver and present advertising and content395 day(s)Save and communicate privacy choices730 day(s)FeaturesMatch and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automaticallySpecial featuresUse precise geolocation dataData categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choicesAdKernelIAB TCFOffAdKernel stores cookies with a maximum duration of about this many days: 18. These cookies may be refreshed.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device180 day(s)Create profiles for personalised advertising180 day(s)Use profiles to select personalised advertising180 day(s)Understand audiences through statistics or combinations of data from different sources180 day(s)Develop and improve services180 day(s)Use limited data to select advertising180 day(s)Measure advertising performance180 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors180 day(s)Deliver and present advertising and content180 day(s)Save and communicate privacy choices180 day(s)FeaturesIdentify devices based on information transmitted automaticallySpecial featuresUse precise geolocation dataActively scan device characteristics for identificationData categoriesIP addressesDevice identifiersNon-precise location dataPrecise location dataUsers’ profilesAdSpirit AdServerIAB TCFOffAdSpirit AdServer stores cookies with a maximum duration of about this many days: 30. These cookies may be refreshed.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device60 day(s)Use limited data to select advertising14 day(s)Create profiles for personalised advertising60 day(s)Use profiles to select personalised advertising60 day(s)Measure advertising performance14 day(s)Understand audiences through statistics or combinations of data from different sources60 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors60 day(s)Deliver and present advertising and content60 day(s)FeaturesIdentify devices based on information transmitted automaticallyData categoriesIP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choicesAdTimingIAB TCFOffAdTiming stores cookies with a maximum duration of about this many days: 30. These cookies may be refreshed. This vendor also uses other methods like "local storage" to store and access information on your device.Privacy policyLegitimate interest disclosurePurposesRetentionStore and/or access information on a device30 day(s)Use limited data to select advertising30 day(s)Create profiles for personalised advertising30 day(s)Use profiles to select personalised advertising30 day(s)Measure advertising performance30 day(s)Special purposesRetentionEnsure security, prevent and detect fraud, and fix errors30 day(s)Deliver and present advertising and content30 day(s)Save and communicate privacy choices30 day(s)Data categoriesIP addressesDevice characteristicsDevice identifiersBrowsing and interaction data1-10 / 316