Japan is fast emerging as one of the most promising international markets for Indian cinema — an increasingly lucrative territory that filmmakers are now actively wooing.Actor Jr. NTR spent a week in Japan promoting his film Devara, engaging with fans and media alike to build anticipation. Director Nag Ashwin also drummed up excitement for his futuristic epic Kalki 2898 AD by connecting with Japanese audiences ahead of the film’s release. Now, filmmaker S.S. Rajamouli is taking his turn. Accompanied by his son Karthikeya, Rajamouli has landed in Japan to promote RRR, which already enjoyed phenomenal success at the Japanese box office. This time, he’s there to push the Netflix documentary based on RRR.With this latest round of promotional efforts, Rajamouli isn’t just celebrating past success — he’s laying the groundwork for a deeper, more sustained engagement between Indian cinema and Japanese audiences.As the emotional resonance, spectacle, and storytelling of Indian films find new fans in Japan, the industry seems poised to unlock a valuable and culturally rich new chapter in its global journey.