The first two are a lot of fun to talk about and kick around, but it’s the last one that is perhaps the most important. If you get stuck in intellectual hyperbole, you’re doomed. Footy clubs are dominated by kinesthetic ratbags who often thrived at ball sports to avoid all the wordy nonsense. If your club’s way of doing things properly is not understood by the members of your club, then it’s a waste of time. Words on the wall are great, but show me. The most famous example of this practical culture is the New Zealand All Blacks rugby team, who “sweep the sheds” as a matter of routine, service, respect and devotion to the larger cause. There are hundreds of other examples. Some physical rituals are big and obvious, others are almost invisible, but they all help tell a story: What’s your club about?