Things are getting difficult for actor Kim Soo-hyun after late actress Kim Sae-ron’s aunt blamed him for her death and claimed they were in a relationship when she was still a minor. Due to the controversy, some brands have distanced themselves from Kim Soo-hyun. Despite this, it has been confirmed that the actor is still working and he recorded an episode of Good Day, hosted by BigBang’s G-Dragon. A source close to him shared that Kim Soo-hyun and his agency never informed the team about his absence, nor they cancelled his appearance. This was a planned schedule, but due to the ongoing issues, his appearances might be limited. According to Tenasia, a close friend of the Queen of Stars stated, “Kim Soo-hyun and his agency have never notified each other that they would not be attending the recording of Good Day, and he has never been asked by the production team to step down. I understand that Good Day also trusts Kim Soo-hyun and is waiting for him.” “Kim Soo-hyun is also keeping his promise because this was a schedule that was planned a long time ago. Kim Soo Hyun is having a really hard time. He’s so out of it that the staff is sticking right next to him. Kim Soo Hyun is going to each of his coworkers and staff to apologize. In addition to Good Day, filming for Disney Plus’ Knock Off is also proceeding as scheduled,” added the source. A different source told Herald POP that after reviewing the situation, the Good Day team decided to go ahead with the planned schedule but reduced the actor’s participation. According to Koreaboo, Prada was the first brand to end its association with Kim Soo-hyun. After that, several other companies followed, including bakery chain Tous Les Jours, cosmetics brand Dinto, supermarket chain Homeplus and sportswear company K2 Korea. These brands have removed advertisements featuring the actor from their official platforms. Kim Soo-hyun’s agency, GOLD MEDALIST, recently confirmed that he was in a relationship with Kim Sae-ron from 2019 to 2020, but only after she became a legal adult, Soompi reported. They denied all claims that he dated her when she was still a minor. The agency also clarified that the pictures Kim Sae-ron posted on Instagram in 2024 were actually from their time together in 2020.