Advertisement League of Ireland Horse Racing TV Listings GAA Fixtures The Video Review Sport meets news, current affairs, society & pop culture Rugby Weekly Extra Dive into all the news and analysis 3 times a week The Football Family Weekly insights from the week’s big talking points Advertisement More Stories Alamy Stock Photo 'Landmark change' for Olympics as LA 2028 to sell venue name rights The move breaks with Games tradition of forbidding brand names on stadiums and arenas. 5.07pm, 14 Aug 2025 Share options ORGANISERS OF THE Los Angeles 2028 Olympics will sell naming rights for some competition venues to “unlock an additional revenue stream” in a move that breaks with Games tradition of forbidding brand names on stadiums and arenas. In a statement released on Thursday, LA28 organisers said the “landmark change” will apply to featured venues in support of the “largest commercial revenue raise in sports”. “From the moment we submitted our bid, LA28 committed to reimagining what’s possible for the Games,” LA28 chairperson and president Casey Wasserman said in a statement. Advertisement “Today’s historic announcement delivers on that promise, creating the first-ever venue naming rights program in Olympic and Paralympic history while advancing LA28′s mission of a fully privately funded and no-new-build Games.” Contracts are already in place with automaker Honda, an LA28 sponsor which already has the naming rights for the Anaheim, California, arena that will host volleyball, and with media and technology company Comcast — which will have its name on the temporary squash venue. As previously announced, Peacock Theater in downtown Los Angeles will host boxing and weightlifting. Wasserman said the “groundbreaking partnerships” will generate revenue beyond what is already budgeted and “will introduce a new commercial model to benefit the entire (Olympic) movement”. “We’re grateful to the International Olympic Committee (IOC) for making this transformation possible,” he added. Naming rights for up to 19 temporary venues will be available, with the IOC’s sponsorship partners and LA28 partners having a chance to put their names on Games venues. Companies that already have their names on such Olympic venues as SoFi Stadium and Crypto.com Arena “will have the opportunity to keep existing venue naming rights during Games time”, Wasserman indicated. “Clean venue” policies that prohibit advertising on the field of play will still apply. – © AFP 2025 Viewcomments Send Tip or Correction Embed this post To embed this post, copy the code below on your site Email “'Landmark change' for Olympics as LA 2028 to sell venue name rights”. Recipient's Email Feedback on “'Landmark change' for Olympics as LA 2028 to sell venue name rights”. Your Feedback Your Email (optional) Report a Comment Please select the reason for reporting this comment. Please give full details of the problem with the comment... This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy before taking part. Leave a Comment Submit a report Please help us understand how this comment violates our community guidelines. Damaging the good reputation of someone, slander, or libel. Racism or Hate speech An attack on an individual or group based on religion, race, gender, or beliefs. Trolling or Off-topic An attempt to derail the discussion. Inappropriate language Profanity, obscenity, vulgarity, or slurs. Advertising, phishing, scamming, bots, or repetitive posts. Please provide additional information Thank you for the feedback Your feedback has been sent to our team for review. Leave a commentcancel Access to the comments facility has been disabled for this user View our policy ⚠️ Duplicate comment Post Comment have your say Or create a free account to join the discussion News in 60 seconds FreeTransfer News Liverpool agree deal for Parma teenager worth reported €30 million Contenders' spending and uncertainty sets up most decadent but intriguing PL season in years Gavin Cooney FreeGlasgow Ex-world snooker champion Graeme Dott to stand trial over child sexual abuse allegations Padraig Amond named Soccer Writers Ireland Player of the Month for July Freerugby championship Wallabies recall James O'Connor to face Springboks, but Valetini still out Liverpool man accused of football parade crash faces new charges Tottenham ‘disgusted’ by racial abuse aimed at Mathys Tel after Super Cup defeat Freenail the restart 'People think, 'Oh, you're grand, you played professional rugby for 10 years...' Am I f***!' Gavan Casey looking ahead 5 Irish players set for regular Premier League football and 7 on the periphery Criticism from Birmingham minority owner Tom Brady 'very unfair' - Rooney FreeTransfer News Liverpool agree deal for Parma teenager worth reported €30 million more from us Investigates Daft.ie Property Magazine Allianz Home Magazine The 42 Sports Magazine TG4 Entertainment Magazine Money Diaries The Journal TV Journal Media Advertise With Us About FactCheck Our Network FactCheck Knowledge Bank Terms & Legal Notices Terms of Use Cookies & Privacy Advertising Competition more from us TV Listings GAA Fixtures The Video Review Journal Media Advertise With Us Our Network The Journal FactCheck Knowledge Bank Terms & Legal Notices Terms of Use Cookies & Privacy Advertising Competition © 2025 Journal Media Ltd Terms of Use Cookies & Privacy Advertising Competition Switch to Desktop Switch to Mobile The 42 supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at https://www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1800 208 080 or email: mailto:info@presscouncil.ie Report an error, omission or problem: Your Email (optional) Create Email Alert Create an email alert based on the current article Email Address One email every morning As soon as new articles come online Sign in or create a free account To continue reading create a free account Or sign into an existing account