Before its retirement in 2022, Patek Philippe’s Nautilus ref. 5711’s took a year-long victory lap. The series of special editions culminated in the most desirable version of a watch that already had legendarily long waitlists. Patek put the watch out with a dial in Tiffany’s signature light blue. It was limited to 170 pieces and allocated only to the maisons’ finest clients. One client who didn’t want to bother with the waitlists paid $6.5 million at auction for the watch. Jay-Z owns another, as do Mark Wahlberg, LeBron James, and Leonardo DiCaprio. That whole business kicked off a long succession of light-blue dials that still continues today. Just this week, Carlos Alcaraz and Lionel Messi both rocked different interpretations of the trend on their respective courts/fields. For his part, Alcaraz wore the Rolex Cosmograph Daytona in yellow gold (ref. 1265LN) on an Oysterflex bracelet, while Messi sprung for the new Tudor Black Bay Chrono “Flamingo Blue.” (We’re still searching for the legendary blue flamingo that inspired said dial—let us know if you come across one.) Now neither of these watches technically bear “Tiffany” dials—the type actually co-branded with the retailer’s name that used to be fairly common in the mid-20th century and are now largely the province of Patek Philippe. (There’s a thriving trade in these so-called “double-signed” dials more generally—the type that bear both the manufacturer’s name as well as that of the retailer where they were sold. Examples include Universal Genève chronographs retailed by Hermès, Rolexes retailed by Serpico y Laino, and Pateks retailed by Gübelin.) But the light blue colorway has been adopted by watchmakers both large and small. There’s been a particularly huge rush to adopt the hue over the past couple of years. Take Rolex, for example: Though it largely no longer allows double-branding of its dials, it did release a light-blue Oyster Perpetual in 2020 that took the watch world by storm. This year, the brand upped the stakes with a new version of its famed Cosmograph Daytona with a Tiffany-esque blue dial. New Daytona releases are already among the most coveted in Rolex’s catalog and it’s clear that this piece is already finding folks eager to wear it. Alcaraz, who gets first dibs on the best pieces, clearly couldn’t wait to take this one for a spin. Tudor also put out its own spin on a turquoise dial this year. The brand’s “Flamingo Blue” chrono lets folks into the Tiffany-adjacent party without shelling out full-price for a ticket. At $6,050, it’s among the brand’s pricier watches, but it’s still a steal compared to the $37,400 that the Daytona will set you back. Other non-Rolex and Patek brands are also at the party. Consider Bell & Ross’s BR-X5 Ice Blue Steel or Zenith with its Defy Skyline 36. Even Tissot’s PRX Automatic 80, a cool sub-$1K design, can be had in the recognizable colorway. Whether on the tennis court, the soccer pitch, or on the red carpet, the appetite for this fun and lighthearted shade hasn’t waned yet. Whether you chalk it up to people shoring up their arsenal of summer watches or an obsession with America’s foremost luxury purveyor it would appear that Tiffany blue is here to stay.