Selinger-Morris: So how did the big increases in the taxes impact smoking rates, particularly most recently in the Rudd years? Wright: Well, Australia officially has some of the lowest smoking rates in the developed world, but it is really hard to untangle everything. So you’ve got the excise increase, but then you’ve got the end to advertising – for example, Paul Hogan famously advertised for a cigarette company on prime-time TV. We don’t see anything like that now. You don’t see much smoking in films any more. So it’s that element, that cultural aspect of it, has really changed. We were actually talking in the office the other day just about how rugby league in NSW used to play for the Winfield cup, or the Australian cricket team played in the Benson & Hedge’s cup (cigarette brands). So then all these things are changing around the same time. And then there’s health awareness.