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11 Jun, 2025
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Maruti Suzuki Slashes e Vitara Production Target Amid Rare Earth Magnet Crunch
@Source: timesnownews.com
India's largest carmaker, Maruti Suzuki, is scaling back the production of its upcoming e Vitara electric SUV due to an ongoing shortage of rare earth magnets, a critical component in electric vehicles, according to a PTI report citing industry sources. Also Read: Apple CarPlay Gets A Big Upgrade With iOS 26: Fresh Look, Smarter Messages, And More Originally planning to manufacture over 26,000 units of the e Vitara by September 2025, the automaker is now targeting just 8,000 units during the same period. The company, however, intends to compensate for this shortfall in the latter half of the financial year and is still aiming for a total production of 67,000 units in FY25. The production cut is being attributed to China's recent export restrictions on rare earth elements and magnets, which have disrupted global supply chains. Since April 4, the Chinese government has mandated special export licenses for the shipment of seven critical rare earth materials. These include samarium, gadolinium, terbium, dysprosium, and lutetium, elements vital for electric motors and hybrid propulsion systems. China currently controls more than 90% of global processing capacity for rare earth magnets, which are used extensively across sectors such as automobiles, renewable energy, consumer electronics, and even defence. Also Read: New Hero Vida VX2 Teaser Reveals Budget EV Scooter's Front Design While Maruti Suzuki has officially declined to comment on the reported production adjustment, Chairman R.C. Bhargava stated earlier this week that there has been no immediate impact on production due to the magnet shortage. (Source: PTI)
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