"High on gloss, low on human connection," said British Vogue. "Toe-curlingly unlovable TV," said The Guardian, while The Telegraph, somewhat cruelly, called the series an "exercise in narcissism". Royal author Sally Beddell Smith, meanwhile, feels that the approach itself was a misstep. "What mystifies me is why not relaunch The Tig," she says, referring to the lifestyle website that Meghan once ran. "It had brand loyalty and was easily identifiable. She did it well. It was snappy, it had a reason to exist. It could have really given her a leg up. Why not reignite it?" And yet negative responses will not have surprised Prince Harry and Meghan, according to people who work with the couple. They were, I'm told, braced for criticism. And there were positive responses too, particularly outside the UK. "Some international press praised the show's warm, feel-good tone and visual polish, seeing it as a natural return to Meghan's pre-royal lifestyle roots," points out Mr Crawford. "Likewise, her brand has been well received in some quarters for its positioning and premium aesthetic."