THE Mojácar Town Hall has launched a new tourism campaign with the British travel company Jet2.com & Jet2holidays to encourage more UK tourists to visit the town. The campaign is running in 13 major areas across the United Kingdom. Reaching UK travellers through digital channels It started last month and is using online ads, social media, and direct emails to show thousands of people what Mojácar has to offer. The town hopes to attract more visitors by highlighting its beaches, warm weather, local culture, and beautiful views. Boosting visibility through a popular UK airline Jet2 is a popular airline and holiday company in the UK, and this partnership is expected to make Mojácar more visible to British travellers. Local officials say they are continuing to support international tourism and want to make sure Mojácar stays a popular choice on the Mediterranean. Supporting the local economy year-round They also say this move will help boost the local economy by bringing in more visitors throughout the year. With more flight options and holiday packages available, it will be easier than ever for people in the UK to plan a trip to Mojácar. Confidence in Mojácar’s tourism potential Tourism leaders in the town are confident this campaign will be a success and help more people discover what makes Mojácar special.