Murcia Hits New Tourism Record in Early 2025 While some of Spain’s busiest tourist regions saw a drop in visitor numbers this year, Murcia quietly reached a new record. Between January and March 2025, over 295,000 people stayed in hotels across the region, the highest figure ever recorded for the first quarter of the year. Travellers seek quieter, more affordable getaways It’s not just about the numbers. Many travellers are now looking for quieter, more affordable places to unwind, and Murcia is ticking all the right boxes. With mild winters, beautiful beaches, and quaint towns that feel more authentic than overcrowded hotspots, the region is starting to attract more attention, especially from international visitors, whose numbers rose by more than 10 per cent compared to early 2024. Longer stays and better hotel earnings Visitors are also staying slightly longer, with the average hotel stay rising to 2.41 days. Hotel earnings are up too, showing that this quiet corner of Spain is becoming a smart choice for holidaymakers and a boost for the local economy. Murcia’s unique appeal is turning heads With fewer crowds, plenty of sunshine, and good value for money, Murcia is proving that you don’t need to follow the crowds to have a great holiday. As more travellers look for space, simplicity, and sun, this region might just be Spain’s best-kept secret, though not for long.