With the implementation of Sony's Hawk-Eye technology, which will be used to electronically measure first downs, nothing changes about the referee's process of spotting the ball.At first glance, it looks like it solves a problem, but when you dig into it further, it simply looks like scapegoating the chain gang, who have never been responsible for where the ball is placed.The NFL needs to update how the ball is spotted. The technology exists. This "upgrade" doesn't do that. The Hawk-Eye system is one that sports fans should be familiar with. Tennis uses the technology for challenges, international soccer has used it for goal-line technology for quite some time, and MLB used it for it's Automated Ball-Strike system in spring training this year, which looks like will be on its way to the major leagues at some point soon.How the league deploys the Hawk-Eye technology and whether or not it will be utilized to correctly spot the ball remain to be seen, but if all it's doing is speeding up whether or not a player picked up a first down based on where the referee spotted the ball, then the league is missing the mark.