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06 Jul, 2025
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Our favorite instant camera just got a massive Prime Day discount — and I'm obsessed
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Skip to main content Tom's Guide Tom's Guide Search Tom's Guide View Profile Newsletters Best Picks Entertainment Prime Day Deals Switch 2 Restock Walmart 4th of July Sale Galaxy Z Fold 7 Best Mattress Best laptops Wordle Today Recommended reading Cameras & Photography I'm a photographer and the Fujifilm Instax mini 41 totally won me over — it also just fell to its lowest ever price Cameras & Photography I went hands-on with the new Polaroid Flip instant camera, and it's a real nostalgia trip Cameras & Photography Best cheap cameras in 2025 GoPros & Action Cameras I test action cameras for a living — these are the ones I’d buy with my own money GoPros & Action Cameras Forget GoPro — my favorite budget action camera is a DJI, and it's on sale right now Mirrorless Cameras I took some of my best photos with the Canon EOS R5 Mark II — and it’s currently at its lowest ever price Cameras & Photography I just tested the new Fujifilm Instax mini 41 — and it might be the easiest, most user-friendly instant camera ever Cameras & Photography Our favorite instant camera just got a massive Prime Day discount — and I'm obsessed Erin Bashford 6 July 2025 Here's why the Polaroid Go Gen 2 isn't a camera you want to miss When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Tom's Guide) We're tracking the best Amazon Prime Day deals, including everything from barbecues to laptops. However, I've got my eye on something different — instant cameras. I've always wanted to be that girl with hundreds of printed photos for scrapbooks and memories, and at this price, I could just start now. There are loads of different types of cameras, so it can be hard to find the best cheap camera out there. Fortunately, we've got a team of reviewers always testing and reviewing cameras so you don't have to. Our reviewer Nikita awarded the Polaroid Go Gen 2 an impressive 4.5-star rating. Polaroid is renowned for its iconic point, shoot, and print cameras, and the Go Gen 2 is no different. Right now, it's crashed to its lowest-ever price for Prime Day, so you should grab it now. U.S.PolaroidGo Gen 2: was $99 now $89 at Amazon Yes, it may only be a discount of $10, but this is the lowest ever price, so it's a rare saving. This deal also includes 2 packs of film, so you're technically getting that for free! This deal is for the white version pictured, but we tested the blue version for the review. Even so, they work the same, they just look different. U.K.PolaroidGo Gen 2: was £89 now £69 at Amazon While this isn't the Go Gen 2's lowest ever price in the U.K. (that's £54!), this is still an awesome £20 saving. This deal doesn't include film, though — if you want film too, it's £84 down from £109 at Amazon. The Go Gen 2 is the perfect first instant camera. It's ideal for beginners because it's so easy to use — simply install the film and get snapping. The photos take around 15 minutes to fully develop (depending on exposure levels), so you'll be able to see your creations in no time. The film works out at around $1.12 per shot, which is pricier than a Kodak, but Polaroid film is generally pricier than Kodak film. (Image credit: Future) Just take a look at some of the beautiful images our reviewer Nikita snapped with the Polaroid Go Gen 2. I'll let these photos speak for themselves. Image 1 of 2 (Image credit: Nikita Achanta / Future) (Image credit: Nikita Achanta / Future) Even the "failed" images (top right on image 2) look artistic and purposeful. That's what I love about instant cameras: they make everything look stylish and aesthetic. In her review, Nikita wrote, "I adored using the Go Gen 2 out and about on the streets of Bath — one of the U.K.’s most picturesque cities — and to photograph my friends." She also said that the Go Gen 2 performs best in overcast weather, and the flash only works with subjects up to 6.5 feet away. However, even low light images performed better than the Fujifilm Instax Mini 8. Polaroid Go Gen 2: was $99 now $89 @ Amazon Shop more early Prime Day sales shop early Prime Day deals at Amazon YETI sale: up to 25% off Prime for Young Adults: 50% off Amazon Haul: Adidas, Columbia, from $5 Lego: deals from $8 Carhartt sale: deals from $9 Amazon devices: from $14 Switch 2: games/accessories from $14 Outdoor String Lights: just $21 Samsonite: travel essentials from $31 Ninja appliances: deals from $44 TV sale: from $69 Garmin: from $149 Sign up to get the BEST of Tom's Guide direct to your inbox. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Erin Bashford Social Links Navigation Staff Writer, Reviews Erin Bashford is a staff writer at Tom’s Guide, covering reviews. She has a Masters in Broadcast and Digital Journalism from the University of East Anglia. As an ex-barista and avid home cook, she's got a soft spot for coffee and home tech; as a proud music nerd, she's always on the hunt for the best headphones, speakers, and earbuds. In her spare time you can find her reading, practising yoga, writing, or stressing over today’s NYT Games. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. 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