Skip to main content Tom's Guide Tom's Guide Search Tom's Guide View Profile Newsletters Best Picks Entertainment OpenAI announcement Switch 2 Restock Galaxy Z Fold 7 iPhone 17 Air Best laptops Wordle Today Best Mattress Recommended reading What streaming costs in 2025: The price of Netflix, Disney Plus, Max and more I would definitely cancel Peacock and Hulu this month — here's why Peacock deal is too good to pass up — it’s practically giving itself away at $25 for an entire year I would definitely cancel Netflix this month — but there's a catch The average person spends $50 a month on streaming services — here's what I'd get for that money ESPN standalone streaming app is coming this fall — and it ain't cheap New survey reveals exactly how much live TV streaming saves you vs cable Entertainment Peacock is getting more expensive — what to know about the latest price hike 17 July 2025 Streaming really is the new cable When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Shutterstock) Streaming just got a little more expensive — again. The latest culprit: Peacock. NBCUniversal’s streaming platform is hiking prices once more, joining the now-annual tradition of subscription increases across the streaming industry. Starting July 23, Peacock is raising the price of its ad-supported plan by $3 to $10.99/month, with the mostly ad-free Premium Plus tier jumping to $16.99/month. Annual plans are also going up to $109.99 and $169.99, respectively. New customers will pay the higher rates right away. Existing subscribers will see the bump on or after August 22, depending on their billing cycle. Peacock is also rolling out a new $7.99/month “Select” tier with fewer bells and whistles and no sports. Peacock isn’t alone in raising its prices. In the past two years, most of the major streaming services have followed the same playbook. Netflix just increased the cost of its ad tier in January by a dollar per month. Disney Plus and Hulu went up by $2 last fall, and ad-free HBO Max added on $1 last summer. Apple TV Plus jumped from $6.99 to $9.99 in late 2023, just a year after a previous increase. Across the board, streaming is no longer the budget-friendly alternative to cable — it is cable, just sliced up into apps. Swipe to scroll horizontally Peacock streaming service prices Header Cell - Column 0 Peacock Premium (monthly) Peacock Premium Plus (monthly) Premium (annual) Premium Plus (annual) Peacock's big bet: Sports, sports, more sports This price hike isn’t about getting people to pay more for "Love Island," "The Traitors" or "The Office" reruns. It’s all about sports. NBCUniversal is shelling out roughly $2.45 billion a year for NBA rights, part of a monster investment in live sports that includes the NFL, Premier League, the Olympics and more. By 2026, Peacock says it’ll stream more live sports than Prime Video, Max, Paramount Plus, Apple TV Plus, Hulu and Netflix, combined. Sign up to get the BEST of Tom's Guide direct to your inbox. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. That’s not cheap, but NBCU thinks the payoff is worth it. Execs have been upfront: Sports programming drives subscriptions, reduces churn and keeps viewers around for scripted and reality fare. So yes, $10.99/month might sting, but it still undercuts what ESPN plans to charge for its standalone app ($29.99) and the rumored price level of Fox’s sports service NBCU wants Peacock to become the sports streamer. Whether viewers are willing to pay up is another question. A cheaper plan and the bundle game (Image credit: Shutterstock; Peacock) If you don’t care about sports, originals or blockbuster movies, Peacock has a consolation prize: a “test” version of the service called Peacock Select. For $7.99/month, you get next-day NBC and Bravo episodes (think "Law & Order" and "Real Housewives") and some library content. But you won't have access to any originals (including "The Traitors"), recent movies (like when "Jurassic World Rebirth" drops in a few months) or live sports. It’s a budget-friendly offering aimed at people who basically want Hulu circa 2019. Peacock is also nudging folks toward annual plans, which offer a slight discount over the monthly rate: $109.99 or $169.99/year, depending on the tier. This price hike seems to set the stage for future bundles. Disney and HBO Max have already teamed up on joint streaming packages, and Peacock may be eyeing deals with rivals. A Peacock-Paramount Plus bundle would make a lot of sense and would appeal especially to live sports viewers. The age of cheap, à la carte streaming is over. Cutting the cord was lovely while it lasted, but streaming has quietly morphed into something that looks and costs a lot like the thing it replaced. More from Tom's Guide How to get Peacock for free New on Peacock this month Best live TV streaming services, tested and ranked Today's best streaming service deals Disney+ Annual Premium Get first month fr... Hulu - Monthly (with Ads) Max Monthly With Ads Paramount Plus Premium - Monthly Peacock Premium We check over 250 million products every day for the best prices See more Entertainment News Social Links Navigation Managing editor, streaming Kelly is the managing editor of streaming for Tom’s Guide, so basically, she watches TV for a living. Previously, she was a freelance entertainment writer for Yahoo, Vulture, TV Guide and other outlets. When she’s not watching TV and movies for work, she’s watching them for fun, seeing live music, writing songs, knitting and gardening. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. What streaming costs in 2025: The price of Netflix, Disney Plus, Max and more I would definitely cancel Peacock and Hulu this month — here's why Peacock deal is too good to pass up — it’s practically giving itself away at $25 for an entire year I would definitely cancel Netflix this month — but there's a catch The average person spends $50 a month on streaming services — here's what I'd get for that money ESPN standalone streaming app is coming this fall — and it ain't cheap Latest in Peacock Peacock's new 'The Office' spinoff just got an official release date — here's when you can stream it Watch 'Love Island USA' season 7 final online: how to stream FREE and from anywhere now 'Poker Face' season 2 finale had me glued to my TV — season 3 can't come fast enough How to watch Macy's 4th July Fireworks 2025 online today — live stream, TV channel, time New on Peacock in July 2025 — all the movies and shows to watch How to watch 'Resident Alien' season 4 online from anywhere Latest in News Tecno reveals Phantom Ultimate Fold G — a bold challenger to Samsung’s foldables ChatGPT Agent supercharges AI to carry out tasks — here's how OpenAI's new agent works Meta AI was leaking chatbot prompts and answers to unauthorized users Your TCL TV just got even more free channels — here’s what you can watch now This Rami Malek action thriller just landed on Hulu — but critics and audiences are sharply divided OpenAI ChatGPT Agent announcement LIVE — all the big news from today's livestream LATEST ARTICLES Huge Nike sale live from $18 — here’s 21 back to school deals I’d shop on sneakers and apparel ChatGPT Agent supercharges AI to carry out tasks — here's how OpenAI's new agent works Meta AI was leaking chatbot prompts and answers to unauthorized users This Rami Malek action thriller just landed on Hulu — but critics and audiences are sharply divided I've been sleeping on the DreamCloud Classic Memory Foam Mattress for one week — here's what I wish it did better Tom's Guide is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site. Terms and conditions Contact Future's experts Privacy policy Cookies policy Accessibility Statement Advertise with us Future US, Inc. Full 7th Floor, 130 West 42nd Street, Please login or signup to comment Please wait...