A grand vision is taking form in Alicante’s Rabassa district, where Intercity football club’s Alicante Park stadium promises to make €100 million annually through concerts and sports events. The club’s feasibility study paints a glossy, glitzy picture: a multifunctional venue generating jobs, boosting tourism, and delivering an €87 million economic input to the province. With 30 events yearly drawing 250,000 visitors, this could be Alicante’s next big thing. The innovative dual-site design features shared facilities, including a 20,000-capacity open-air concert space with a permanent stage and 5,000 fixed seats, along with a football stadium for Intercity’s matches, also starting with 5,000 seats but easily expandable for bigger events. The €33 million project, which covers construction and land, has investors buzzing, with talks reportedly about to conclude. Music tourism is the ace up Alicante Park’s sleeve. Year-round events, made even more attractive by the area’s sunny climate, hope to draw international crowds, especially in quieter months, cutting seasonal slumps. The study predicts €15–20 million in salaries from new jobs, plus millions more from tickets, accommodation, and travel spending. Intercity touts ‘significant economic benefits, sustainable employment, and global appeal’ for Alicante. For residents, it is thrilling news, bringing plenty of jobs and entrepreneurial opportunities for local businesses, if a little noise at times.