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Recommended reading After all the anger and noise, Borderlands 4 isn't $80 anyway but there's a whopping expensive deluxe edition if you want to spend even more money on it 'The absolute sincere truth is that I don't want anyone to pay any more than they should or are comfortable with': Randy Pitchford's latest post on the Borderlands pricing controversy is a whole dang essay Randy Pitchford makes people mad again by warning that Borderlands 4 will take even longer to get deep discounts than Borderlands 3 did The Outer Worlds 2 director offers the most sympathetic answer I've yet heard for the $80 game question: 'We don't set the prices for our games,' and 'You'd have to honestly talk to the Xbox folks' Battlefield 6 probably isn't going to cost $80: 'We're not looking to make any changes on pricing at this stage,' EA CEO says Randy Pitchford says Borderlands 4's story is inspired by the sale of Gearbox, then glazes over and says it's about where we as individuals want to be on the spectrum of anarchy to fascism Randy Pitchford asks fans if they'd swallow future Borderlands exclusivity deals, almost 10,000 people say just put your damn games on Steam Borderlands 4 Randy Pitchford says Borderlands 4 is worth $200, but he wishes 'they'd give it away' Tyler Wilde 20 August 2025 I guess $70 is an OK compromise between free or $200. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Gearbox) Gearbox boss Randy Pitchford ruffled some feathers recently with the comment that a "real fan" would pay $80 to play Borderlands 4, if it happened to cost that much, and then somewhat unruffled those feathers with the reveal that it won't cost that much. Borderlands 4 will be $70, like most other games from big publishers right now. Speaking to GamesRadar, Pitchford now says that $200 would be a fair price for Borderlands 4, but he wishes it were free. "Shit, I think they could charge $200," Pitchford said. "I wish they'd give it away, because then everyone would play it. That's not how the business works, but the value is there." Related Articles After all the anger and noise, Borderlands 4 isn't $80 anyway but there's a whopping expensive deluxe edition if you want to spend even more money on it 'The absolute sincere truth is that I don't want anyone to pay any more than they should or are comfortable with': Randy Pitchford's latest post on the Borderlands pricing controversy is a whole dang essay Randy Pitchford makes people mad again by warning that Borderlands 4 will take even longer to get deep discounts than Borderlands 3 did This recurring theme in game pricing debates goes back for as long as I can remember: A videogame may cost more than a movie, but a movie only lasts a couple hours, while you can easily spend 100 hours or more playing a big game. "You look at all the past Borderland games, we have people that spend thousands of hours in The Borderlands," Pitchford said. "If you think about that in terms of the most amount that could have ever been spent versus the time of entertainment, you can't find a better value in the world for any kind of entertainment." There's some merit to the argument. When I've been strapped for cash, I've definitely favored big RPGs that I can chew on for months. And an astronomical amount of work does go into a game like Borderlands 4. But as Pitchford acknowledges, the argument only goes so far. I wouldn't pay $70 for an audiobook version of a so-so novel just because it's long, or because you told me that the author spent 10 years writing it. I'll take the shorter, better novel, please. The biggest gaming news, reviews and hardware deals Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. $70 is lot of money for most people, and I don't think they care how big triple-A budgets are. There are lots of other things they can do with their money and time, and it's notable that we're seeing some games going down from $60 rather than up. Dune Awakening and Clair Obscur: Expedition 33 are two examples of highly-rated $50 games from this year. But as much as Pitchford likes to stoke the flames of discourse (I appreciate him helping us stay warm), he's got no illusions about the realities of the marketplace. "At the end of the day, when I want something, and I feel like what they're asking is fair, I'll get it," the Gearbox CEO told GamesRadar. "If I don't want something, I won't. Or if I think what they're asking of me isn't fair, I'm not going to do it. All the talk doesn't matter, at the end of the day, that's what it is." Borderlands 4 will be out September 12 on Steam, the Epic Games Store, and consoles—for $70. Best PC gaming kit 2025All our favorite gear 👉Check out our list of guides👈 1. Best gaming chair: Secretlab Titan Evo 2. Best gaming desk: Secretlab Magnus Pro XL 3. Best gaming headset: HyperX Cloud Alpha 4. Best gaming keyboard: Asus ROG Strix Scope II 96 Wireless 5. Best gaming mouse: Razer DeathAdder V3 HyperSpeed 6. Best PC controller: Xbox Wireless Controller 7. Best steering wheel: Logitech G Pro Racing Wheel 8. Best microphone: Shure MV6 USB Gaming Microphone 9. Best webcam: Elgato Facecam MK.2 Gearbox Software Tyler Wilde Social Links Navigation Editor-in-Chief, US Tyler grew up in Silicon Valley during the '80s and '90s, playing games like Zork and Arkanoid on early PCs. He was later captivated by Myst, SimCity, Civilization, Command & Conquer, all the shooters they call "boomer shooters" now, and PS1 classic Bushido Blade (that's right: he had Bleem!). Tyler joined PC Gamer in 2011, and today he's focused on the site's news coverage. His hobbies include amateur boxing and adding to his 1,200-plus hours in Rocket League. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. After all the anger and noise, Borderlands 4 isn't $80 anyway but there's a whopping expensive deluxe edition if you want to spend even more money on it 'The absolute sincere truth is that I don't want anyone to pay any more than they should or are comfortable with': Randy Pitchford's latest post on the Borderlands pricing controversy is a whole dang essay Randy Pitchford makes people mad again by warning that Borderlands 4 will take even longer to get deep discounts than Borderlands 3 did The Outer Worlds 2 director offers the most sympathetic answer I've yet heard for the $80 game question: 'We don't set the prices for our games,' and 'You'd have to honestly talk to the Xbox folks' Battlefield 6 probably isn't going to cost $80: 'We're not looking to make any changes on pricing at this stage,' EA CEO says Randy Pitchford says Borderlands 4's story is inspired by the sale of Gearbox, then glazes over and says it's about where we as individuals want to be on the spectrum of anarchy to fascism Latest in FPS If EA won't make another Battlefield Vietnam, Hell Let Loose: Vietnam is here to pick up the slack I hope you like Black Ops 7, because it's upping the grind (again) so you'll be playing it forever Outlaws is a quirky '90s wild west FPS you probably never played, so naturally it's getting the Nightdive remaster treatment later this year Call of Duty: Black Ops 7 braces for tidal wave of Beavis and Butthead as Activision announces Black Ops 6 skins will carry forward into the new game The new game from the makers of Delta Force looks like Hunt: Showdown moved to Silent Hill As Battlefield 6 commits to 'keeping it grounded' with skins, Call of Duty director makes an unconvincing promise to 'calibrate' cosmetics in Black Ops 7 Latest in News Goodbye Jason Voorhees, hello Michael Myers: Friday the 13th developer and publisher return with a new multiplayer survival horror game based on Halloween The Subnautica legal dispute takes a surprise twist as Unknown Worlds—not Krafton—sues its former bosses for stealing confidential material on their way out the door Mount and Blade 2's massive War Sails expansion delivers viking death metal in this new trailer—and don't worry, it's not delayed again Resident Evil Requiem's protagonist is 'an introverted and fearful character,' but to be fair there's a giant monster chasing her If EA won't make another Battlefield Vietnam, Hell Let Loose: Vietnam is here to pick up the slack Hyper Light Breaker has shadow dropped a new update with floating islands, difficulty modifiers, a beefy new tank character, and a challenging duo boss that's 'technically 4 bosses' depending on what order you beat them in HARDWARE BUYING GUIDES LATEST GAME REVIEWS Best PCIe 5.0 SSD for gaming in 2025: the only Gen 5 drives I will allow in my PC Best graphics cards in 2025: I've tested pretty much every AMD and Nvidia GPU of the past 20 years and these are today's top cards Best gaming laptop in 2025: I've put the best of this new generation head-to-head and we have a winner Best gaming chair in 2025: I've tested a ton of gaming chairs and these are the seats I'd suggest for any PC gamer Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads MSI MPG CoreLiquid P13 360 review Asus ROG Falcata Alienware 18 Area-51 (2025) review LG Ultragear 45GX950A review Sword of the Sea review—Atmospheric sand-surfing with somewhat samey puzzles PC Gamer is part of Future plc, an international media group and leading digital publisher. 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