A year after enlisting Bluey and Robert Irwin to put Queensland on international radars, local musician Kita Alexander has been recruited to attract interstate holidaymakers with a reimagined take on a Madonna classic.
“That Holiday Feeling”, a new video campaign from Tourism and Events Queensland, features Alexander performing Madonna’s iconic ’80s pop anthem Holiday against a montage of the state’s best assets and natural attractions.
The celebrated destinations on display include the Great Barrier Reef and Mossman Gorge in North Queensland, K’gari’s Lake McKenzie, the Sunshine Coast’s Glasshouse Mountains, and Brisbane’s Howard Smith Wharves.
Alexander, a singer-songwriter from Brisbane who lives in the Northern Rivers with her professional surfing husband, Owen Wright, and young family, launched the collaboration only a few weeks after finishing her support slot with internationally acclaimed pop artist Dua Lipa on her Australian tour.
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