Luxury brands are no strangers to memes, especially when it comes to their hefty price tags. A viral video captures this perfectly, showing the hilariously honest reactions of Indian parents inside a Gucci store in Thailand. In the video, a daughter takes her parents shopping at the high-end store. But when her mother hears that a small handbag costs 72,000 baht (around ₹1.80 lakh), her reaction is priceless — quite literally. She immediately mocks the price, while the father, completely stunned, asks if the amount is for the entire store instead of just one bag. The mom adds, with perfect comic timing, that for the same amount, she could visit Thailand ten times. In the floating text, the content creator wrote, “The first culture shock my Indian family experienced on their very first international trip. They walked into Gucci thinking it was just a bag store.” After coming out of the store, the mother says, “72,000 baht for one small bag? I could take 10 trips to Thailand for that.” The father later adds, “For a second, I thought that was the price of the whole showroom.” In the caption, the creator mentioned, “This was literally me the first time I walked into Gucci. I’ve always believed that memories are worth more than things. Luxury is nice, but for me… nothing beats chasing sunsets in a new country, getting lost in a mountain village or sharing a meal with strangers who become friends. I’d pick the thrill of a road trip, a spontaneous hike or watching the stars from a remote campsite over designer bags or fancy dinners and dresses, any day.” View this post on Instagram A post shared by Vanathi S | Travel ? (@theuntoldtrails) The video has left social media users entertained, as several users found the parents’ honest responses very relatable and are claiming that they will react the same way. Reacting to the post, a user wrote, “Awww they are so cute. BTW my expression would be the same too.” “The fun fact is these bags are made in China for 100 Rs and sold with a Gucci logo for 70000,” a comment read. One more added, “Well, Gucci is available in India also and prices are very much the same or even costlier.” A few years back, a woman from Jharkhand went viral for her reaction after learning that her daughter had bought a Gucci belt for Rs 35,000. She was shocked by the price and even joked that the belt looked just like the students wear in Delhi Public School (DPS).