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Rugby Australia secures $65m uplift in new broadcast deal with Nine
@Source: theage.com.au
Rugby Australia will bank an extra $65 million in a new five-year broadcast rights deal with Nine Entertainment, and potentially more through bonus payments if the Wallabies and Super Rugby sides hit success targets during their campaigns.
But Super Rugby games will no longer be shown on free-to-air television under the terms of the new agreement, which will be officially announced on Wednesday by RA and Nine Entertainment, owners of this masthead.
After reaching an in-principle agreement to extend the partnership following an exclusive negotiating period over summer, RA and Nine Entertainment have formally signed a deal worth about $215 million in cash and free advertising, according to sources with knowledge of negotiations who are not authorised to speak publicly.
The deal will see Nine and subscription streaming service Stan Sport screen all Wallabies, Wallaroos and Super Rugby fixtures, for both men’s and women’s competitions. It does not include the 2027 Rugby World Cup, but Nine are also deep in talks with World Rugby about securing the broadcast rights to the tournament, and the 2025 and 2029 Women’s Rugby World Cups as well.
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