It’s within this context that one must assess the social media juggernaut that is Run It Straight. Is “running it” a sport? Hardly, if skill and technique count for anything. The lineage of the activity seems to be the marriage of tackle bullrush* and jousting without lances. (*For those under 40, bullrush was a simple game played across every playground in Sydney every day in the 1970-80s where you had to evade your opponents to make it to the other side of the playground.) The activity appears uncomplicated enough: two competitors stand 40 or so metres apart, facing one another; one person holds a football (though it’s unclear why); a green light flashes, and the opponents sprint at each other until they collide. Like crash-test dummies inside a Ferrari smashing into a tree. The core objective seems to be geared around inflicting as much pain, physical damage and brain-rattling harm on your opponent as possible. Apparently, the winner is the last man standing, through knockout or sheer physical dominance – basically, how badly you can smash someone. Neither skill nor finesse has relevance.