With the 2025 Sands China Macao International 10K having welcomed around 10,000 runners from 40 countries and regions March 16, Sands China took full advantage of the event by organising various 10K-related activities for the community. This included arranging for 550 participants to run together, comprising company team members and members of Macau Special Olympics, Richmond Fellowship of Macau, Bosco Youth Service Network, and Holy House of Mercy’s Rehabilitation Centre for the Blind. Pre-race training sessions for them promoted the inclusive concept that “sports know no boundaries,” supported sports development in the community, encouraged regular exercise, and brought people together to jointly build an and inclusive community through action. In the Joyful Run with Sands Cares activity, Sands Cares Ambassadors familiarised runners from Richmond Fellowship of Macau and Macau Special Olympics with the route, ran pre-race warm-up exercises, and shared long-distance running tips to prepare them for race day. A friendly warm-up competition for Sands China team members helped around 30 selected runners to be at their best for the race – boosting their training and intensifying their excitement. One of them, Xu Zhonghuang, finished in fifth place overall in the women’s 10K race and second in her group. Sands China provided all 10,000 runners with food and beverage discounts, including for select businesses on Rua das Estalagens, helping promote local SMEs while supporting community revitalisation and the local economy. In collaboration with the SAR government, Sands China has organised a variety of sports events over the years, contributing to Macao’s development into a “City of Sports.” In addition to the Macao International 10K, the company’s many international sporting events have included badminton, fencing, golf, and exhibition basketball matches, along with accompanying community exchange activities. Efforts such as these attracted tens of thousands of athletes and spectators last year, creating a high-level international sports exchange platform for athletes from different regions. This October, Sands China is introducing The NBA China Games to Macao with two games – certain to bring a high level of excitement to the city and the region.