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24 Jul, 2025
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Sony acquires 16 million shares of Bandai Namco for around $464 million in new partnership "aimed at strengthening engagement among anime and manga fans"
@Source: gamesradar.com
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Subscribe from just £3 Takes you closer to the games, movies and TV you love Try a single issue or save on a subscription Issues delivered straight to your door or device From£9.99Subscribe now The Fantastic Four: First Steps Donkey Kong Bananza Switch 2 Starter Pack Recommended reading Action RPGs Elden Ring DLC and Dragon Ball: Sparking Zero made up for Bandai Namco's disastrous 2024, spiking profits nearly 1000% PlayStation Sony is prioritizing monthly active users over direct sales now, but the company's live-service games aren't doing too hot Undeterred by Concord, Sony expands its live service army: PlayStation Studios adds new dev making a "team-based action game" targeting "years" of support PlayStation Studios list: Every studio Sony owns and what they are developing Fighting Games Marvel Tokon: Fighting Souls was initially more faithful to the comics, but Marvel encouraged the Guilty Gear Strive and Granblue Fantasy Versus studio to lean into its signature style Fighting Games Move over Marvel vs. Capcom, PlayStation invited Arc System Works out for drinks and now we're getting a new tag fighter in the absolutely gorgeous Marvel Tokon: Fighting Souls "When they do a business analysis, Nintendo doesn't show up": Ex PlayStation boss says Sony's only real competition outside Japan is Xbox, even though they have "huge respect for what Nintendo does" Sony acquires 16 million shares of Bandai Namco for around $464 million in new partnership "aimed at strengthening engagement among anime and manga fans" Anna Koselke 24 July 2025 And also "creating new and emotionally moving experiences" When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Bandai Namco) Signing on to a brand-new "strategic partnership," Sony has acquired 16 million shares of Bandai Namco for 68 billion yen – approximately $464 million. The two companies reveal as much in a new statement via Sony's official website, outlining the deal made and what it might mean for future Bandai Namco releases. Following the acquisition of approximately 2.5% of the latter brand's total issued shares, Sony states that the companies will begin to "focus on expanding the fan community for IP such as anime and manga around the world and strengthening engagement." This plan rings true "particularly in the anime field where rapid market growth is anticipated, while merging their strengths to create new and emotionally moving experiences for fans, and as a result of these efforts, maximize the value of IP." You may like Elden Ring DLC and Dragon Ball: Sparking Zero made up for Bandai Namco's disastrous 2024, spiking profits nearly 1000% Sony is prioritizing monthly active users over direct sales now, but the company's live-service games aren't doing too hot Undeterred by Concord, Sony expands its live service army: PlayStation Studios adds new dev making a "team-based action game" targeting "years" of support The announcement also describes how the two "intend to implement initiatives including the expansion of works as well as products and services based on IP developed by Bandai Namco." On the new partnership, Bandai Namco executive vice president Nobuhiko Momoi says the company is "filled with excitement about the potential to create new entertainment by combining Sony Group's strengths and technological capabilities across various entertainment fields with Bandai Namco's IP axis strategy." Sony chief strategy officer and representative corporate executive officer Toshimoto Mitomo shares similar words. "Through this partnership, we aim to co-create an array of content and experiences that exceed expectations and deliver Kando (emotion) to even more fans," writes Mitomo. Sign up to the GamesRadar+ Newsletter Weekly digests, tales from the communities you love, and more Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. The future certainly looks bright for the two – and judging by Bandai Namco's past anime-aligned releases, like Dragon Ball: Sparking Zero, and its future launches, including Code Vein 2, Sony couldn't have picked a better partner for its plans. Here's hoping that, together, Bandai Namco and Sony can add to the ever-growing list of best anime games – I know I'll personally be looking forward to more. Here are some of the most exciting new games this year and beyond that you should keep an eye on. See more Games News Sony Interactive Entertainment Bandai Namco Xbox Series X Nintendo Switch 2 Mobile Gaming PlayStation Anna Koselke Social Links Navigation Staff Writer After spending years with her head in various fantastical realms' clouds, Anna studied English Literature and then Medieval History at the University of Edinburgh, going on to specialize in narrative design and video game journalism as a writer. She has written for various publications since her postgraduate studies, including Dexerto, Fanbyte, GameSpot, IGN, PCGamesN, and more. When she's not frantically trying to form words into coherent sentences, she's probably daydreaming about becoming a fairy druid and befriending every animal or she's spending a thousand (more) hours traversing the Underdark in Baldur's Gate 3. If you spot her away from her PC, you'll always find Anna with a fantasy book, a handheld video game console of some sort, and a Tamagotchi or two on hand. You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name. Elden Ring DLC and Dragon Ball: Sparking Zero made up for Bandai Namco's disastrous 2024, spiking profits nearly 1000% Sony is prioritizing monthly active users over direct sales now, but the company's live-service games aren't doing too hot Undeterred by Concord, Sony expands its live service army: PlayStation Studios adds new dev making a "team-based action game" targeting "years" of support PlayStation Studios list: Every studio Sony owns and what they are developing Marvel Tokon: Fighting Souls was initially more faithful to the comics, but Marvel encouraged the Guilty Gear Strive and Granblue Fantasy Versus studio to lean into its signature style Move over Marvel vs. Capcom, PlayStation invited Arc System Works out for drinks and now we're getting a new tag fighter in the absolutely gorgeous Marvel Tokon: Fighting Souls Latest in Games In honor of Ozzy Osbourne, Double Fine is giving its heavy metal action game Brutal Legend away for free for 666 minutes Itch follows Steam in conceding to "scrutiny from our payment processors" with a move that affects thousands of NSFW games New Deltarune patch nerfs 2 of the RPG's most difficult battles, including "a certain boss's 'Sword Tunnel' attack" and a boss you were taking too long on Battlefield 3 was originally "more of an MMO" before the Bad Company 2 devs took over, but they made good use of the "leftover" assets to help build the campaign "The meme is over": Borderlands 4 fans sigh in relief as Gearbox puts out a trailer that isn't for Vex, showing off series throwback Rafa, who might be the best melee Vault Hunter ever made The farming sim responsible for Steam's latest obsession was so heavily inspired by Stardew Valley that its internal file name is "Idle Valley" – literally "Stardew Valley at the bottom of your screen" Latest in News After the best opening weekend ever in Japan, Demon Slayer: Infinity Castle might break Mugen Train's $500 million box office anime record In honor of Ozzy Osbourne, Double Fine is giving its heavy metal action game Brutal Legend away for free for 666 minutes Itch follows Steam in conceding to "scrutiny from our payment processors" with a move that affects thousands of NSFW games San Diego Comic-Con 2025 live coverage – All the news from SDCC 2025 as it happens I can't get over how accurate the Lego Game Boy is, but it's also surprisingly affordable New Deltarune patch nerfs 2 of the RPG's most difficult battles, including "a certain boss's 'Sword Tunnel' attack" and a boss you were taking too long on GAME REVIEWS MOVIE REVIEWS Wheel World review: "By merging Burnout Paradise and The Legend of Zelda: Breath of the Wild with pedal power, Wheel World arrives somewhere unusual and worth visiting" Wuchang: Fallen Feathers review: "Flashy combos are impressive, but boss battle frustrations get in the way of me actually using them" Donkey Kong Bananza Review: "Destruction isn't just a flashy gimmick for the Minecraft generation, it's one of the best inventions Nintendo has had in years" Tony Hawk's Pro Skater 3 + 4 review: "A nostalgic, must-play hit for fans" College Football 26 review: “Thanks to rivalries and dynasty, this is the greatest show on turf” The Fantastic Four: First Steps review: "An occasionally thrilling heroic adventure that sits safely within a B-tier MCU range" Superman review: "A triumphant reinvention and a promising start for the DCU" Jurassic World Rebirth Review: "An unscary sequel that needed a little more time in amber" M3GAN 2.0 review: "A bold sequel with a slightly underwhelming conclusion" 28 Years Later Review: "Enough terror, splatter and suspense to satisfy” Squid Game season 3 review: "A staggeringly excellent final season wraps up one of the greatest Netflix shows ever" Ironheart review: "A relic of Marvel's content-at-all-costs era" Star Trek: Strange New Worlds season 3 review: "The show's most assured run of episodes to date" Doctor Who season 2, episode 8 spoiler review: 'The Reality War' is "a mix of the good, the bad, and the truly baffling" Doctor Who season 2, episode 7 spoiler review: 'Wish World' is "an exciting and ambitious" start to the season finale, with hints of WandaVision GamesRadar+ is part of Future plc, an international media group and leading digital publisher. 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