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Swiggy Instamart to Now Deliver in 100 Cities; Says Demand in Tier II & Tier III Markets Are Rising
@Source: startuppedia.in
Foodtech major Swiggy's Instamart announced that the quick commerce platform is set to expand to 100 Indian cities. The company stated in a regulatory filing that the expansion is being made in order to meet the increasing demand for 10-minute delivery, especially in tier 2 and tier 3 cities. 100 Cities Expansion Over the past year, Swiggy Instamart has seen tremendous growth in quick commerce retail extending beyond metro cities. CEO Amitesh Jha said the expansion will also support the dark store network and delivery partners. “Over the past year, millions of Indians have turned to Swiggy Instamart for everything from groceries and essentials to festive and everyday needs. Our expansion to 100 cities strengthens our reach and allows us to better serve growing consumer needs in underserved geographies,” said Swiggy Instamart CEO Amitesh Jha. He further added, “In 2025, one in four new users came from tier 2 or 3 cities, underscoring the growing demand for quick commerce. With this growth, we"re excited to bring the same level of convenience, choice, and value to a much wider base of customers.” The Instamart CEO also stated that they are proud to support the local ecosystem by empowering dark store staff and delivery partners to help make these products accessible. Also Read: "Replace Chinese Goods With American Products": Govt Tells Industry Megapods Helping Expand Instamart"s Dark Store Network Swiggy Instamart is also preparing for the cricket and holiday seasons by expanding its dark store network through the introduction of "megapods." According to the Swiggy report, these megapods, which are between 10,000 and 12,000 square feet in size, may hold up to 50,000 stock-keeping units (SKUs), providing customers with access to three times the variety of goods that a typical dark store would offer. “The expanded assortment opens up non-grocery categories but also enhances the grocery selection available on the platform. This includes a mix of FMCG and D2C brands, as well as local brands tailored to the unique preferences of customers in each city,” said Swiggy in their report. For instance, in Patna, customers can enjoy access to local favourites such as Sudha Milk and Maharaja bread; similarly, in Raipur, local brands such as Vachan and Bake"o"fun are available on the platform. By strengthening its infrastructure and reach, Swiggy aims to maintain its competitive edge in the rapidly evolving quick-commerce landscape. Also Read: Blinkit Customer Alleges Weight Discrepancies In Orders; Co. Responds
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